The limited-edition capsule launches June 5 solely on marineserre.com, at choose Marine Serre retail areas, and thru an immersive pop-up expertise in Paris working June 5–7, earlier than increasing globally later this summer time on UA.com. Situated at Rue de Turenne, 75003, the pop up will function an surroundings that brings the gathering into dialogue with area — the place the uncooked vitality of sport meets the refinement of expertise and artwork, inviting guests into the world of Marine Serre x Underneath Armour.
Underneath Armour marks its thirtieth anniversary with a debut capsule assortment alongside French trend home Marine Serre, reimagining the baselayer as each a efficiency important and trend assertion.
Impressed by 2000s sportswear archives, the gathering blends HeatGear innovation, minimalist design and Marine Serre’s signature Moon motif, with a worldwide launch deliberate later this summer time.
Shaping motion
By Vogue Marine Serre has change into certainly one of trend’s most influential fashionable homes by dismantling conventional techniques of costume and reconstructing established codes into one thing completely new. Drawing on her personal expertise as a former skilled tennis participant, Marine approaches design with the instincts of each maison and athlete, bringing rigor, restraint, and readability to the best way motion is formed by means of trend.
That shared ethos made the baselayer the pure basis of the Underneath Armour x Marine Serre capsule — and a clean canvas for exploration. Lengthy valued for operate alone, the garment worn closest to the physique is reimagined by means of Marine’s lens as one thing destined for extra. It turns into an emblem of origin: the place motion begins, the place self-discipline is constructed, and the place efficiency is remembered — for each physique, throughout sport and avenue.
“Sport has at all times been a part of my life.”
“With Underneath Armour, I needed to discover the great thing about motion by means of items that mix efficiency, precision, and sweetness — ranging from the baselayer, the closest factor to the physique and to the athlete’s expertise,” mentioned Marine Serre, Founder and Inventive Director.
The place efficiency begins
The baselayer is on the coronary heart of each manufacturers’ origins. For Underneath Armour, it’s the product that began all of it: engineered to endure, refined by means of many years of athlete perception, and trusted throughout each sport and situation. For Marine Serre, it’s the Home’s iconic “Second Pores and skin”: the Moon-patterned layer that’s the emblem of its artistic identification. Collectively, these foundationsconverge in a group formed by intention, magnificence, and respect for motion and the physique in all its types.
The design language of the debut capsule is stripped again and deliberate. lean strains and sharp contrasts of black and white, crafted with Underneath Armour’s HeatGear, mirror the main target and depth of sport at its highest degree. A bespoke print merges Marine Serre’s signature Moon with Underneath Armour’s heartbeat emblem, bringing collectively two symbols grounded in self-discipline and perception in progress.
The UA Proto Pace II additionally emerges from the archives for the primary time because the late 2000s. A layered textile base, sculptural leather-based paneling, and silicone Underneath Armour x Marine Serre emblem on the toe and vamp of the shoe protect its nostalgic DNA whereas reimagining it by means of a contemporary lens.
“Whether or not in coaching or in design, progress comes from deliberate repetition and purposeful execution. Starting with the baselayer felt instinctive. It’s the place that course of exists closest to the physique — and the place our two views meet with readability and authenticity,” mentioned Yuron White, SVP, GM of Sportswear and Collabs at Underneath Armour.
Be aware: The headline, insights, and picture of this press launch could have been refined by the Fibre2Fashion workers; the remainder of the content material stays unchanged.
Fibre2Fashion Information Desk (MS)
