RMS, a number one world hospitality know-how platform, has introduced a brand new partnership with Pleasure of Britain Lodges (PoB Lodges), a curated assortment of over 50 of the UK’s best unbiased luxurious properties.
The partnership displays a shared dedication to supporting unbiased accommodations as they navigate rising visitor expectations, operational complexity and growing competitors, whereas staying true to the individuality that defines them.
As luxurious travellers prioritise extra personalised, experience-led stays, unbiased accommodations face a rising problem: delivering seamless, high-quality visitor journeys with out compromising the character and authenticity that set them aside. On the identical time, hoteliers are below strain to enhance effectivity, scale back handbook processes and unlock new income alternatives.
RMS’s built-in platform has been chosen to help PoB Lodges members in addressing these challenges. By bringing reservations, operations, visitor engagement and funds right into a single, unified platform, RMS permits accommodations to streamline workflows, acquire real-time visibility throughout their enterprise, and ship a extra linked visitor expertise.
Crucially, the platform permits accommodations to maneuver past merely promoting rooms, giving them the instruments to package deal and promote extra providers reminiscent of eating, spa therapies and on-property experiences inside the reserving journey. This not solely enhances the visitor expertise but in addition unlocks new, high-margin income alternatives.
Kalindi Juneja, Chief Govt Officer of PoB Lodges, mentioned: “Luxurious at present is outlined by relevance and authenticity, not standardisation. Our function is to make sure that every of our accommodations can translate its distinct character into one thing visitors can simply uncover and have interaction with. RMS brings the infrastructure to help that shift in a approach that’s each commercially strong and true to the individuality of our assortment.”
Sandrine Zechbauer, Chief Advertising Officer (CMO) at RMS, mentioned: “Impartial accommodations have unimaginable tales to inform, however tales alone don’t drive conversions. This partnership is about giving operators a single platform that simplifies the way in which they work, whereas serving to them flip their distinctive providing into one thing visitors can simply uncover, e-book and have interaction with. It’s about connecting the expertise with the transaction.”
Toby Ashworth, PoB Lodges Member, mentioned: “Having labored with RMS since 2023, I do know first-hand the distinction the suitable property administration system makes to the visitor expertise. I’m delighted to welcome them as the popular PMS companion for Pleasure of Britain Lodges, it’s a partnership that may serve our assortment nicely.”
The partnership displays a broader shift throughout the unbiased lodge sector, the place success more and more relies on combining operational effectivity with the flexibility to ship and monetise significant visitor experiences.
