Circles is a tech start-up with an ambition to shake up the telecommunications trade – and an unconventional advertising and marketing technique to match.
Circles is a tech start-up with an ambition to shake up the telecommunications industry – and an unconventional advertising and marketing technique to match.
“For the longest time, the telco trade has been speaking about the identical problem, however not doing a lot,” Circle co-founder and CEO Rameez Ansar advised CNBC’s Marketing.Media.Money.
Based mostly in Singapore, Circles was based in 2014 with the objective of revolutionizing the shopper expertise. Its enterprise is split into two key items – a cell community and a software-as-a-service division.
“We made folks perceive that if you wish to rework an trade, it goes right down to altering your complete approach you consider your know-how,” Ansar mentioned.
Since its inception, the corporate’s tongue-in-cheek and typically provocative advertising and marketing campaigns have grow to be synonymous with the model.
“We can not please all people. In case you’re placing out one thing that has to please everybody, we’ll solely have vanilla on this planet, and vanilla is a boring flavour,” mentioned Ajay Sampath, the group head of name and advertising and marketing for Circles.Life.
Study extra about Circle’s advertising and marketing methods by watching the video above.