What’s new this fall on the Xfinity Cellular Area?
Truffled grilled cheese. Bison osso bucco with bone marrow aioli. One thing known as a Salzone.
And names.
Simply as the Wells Fargo Center was reflagged last month to mirror a brand new partnership with the communications large, the sector’s members-only restaurant, Adrian, is now often called Primepoint Social under an agreement between enviornment proprietor Comcast Spectacor and Primepoint, a Burlington County-based human sources and payroll firm.
Adrian opened in 2022 as a part of a collaboration with restaurateur Stephen Starr, a partner of Aramark Sports & Entertainment, the sector’s concessionaire.
Primepoint Social retains Adrian’s American menu and old-time Hollywood really feel, designed by the Rockwell Group, which created the appears to be like at such Starr eating places as Pod and Morimoto. In a press release to The Inquirer, Aramark mentioned it could proceed to work with Starr on initiatives as a part of its broader strategic relationship.
Shay’s Steaks, which premiered in March 2024 in Logan Sq. and opened a second location in June 2025 in Rittenhouse, is the season’s first vendor within the Coca-Cola Nook (on the concourse at Part 122). Shay’s is promoting a meatball sandwich and buffalo hen cheesesteak. Its residency ends in December.
At this time, the sector unveiled new menu objects for the 2025-26 Flyers, Sixers, and live performance season, most of which shall be accessible at stands on the concourse.
Amongst them is the cheesesteak Salzone, one of many signature dishes at Pizzeria Salvy on the Comcast Know-how Middle. As devised by chef Marc Vetri, already a chef companion on the enviornment, it’s a calzone — primarily a Neapolitan pizza crust folded and crammed with shaved ribeye, Cooper Sharp cheese, and caramelized onions. “Sal” is a tribute to Vetri’s late father, Sal Vetri.
Anthony Campagna, Aramark’s senior govt chef on the enviornment, got here up with pierogi with caramelized onions, brown butter, and bitter cream. New sandwich choices embrace a mouthful: a smoked hen cheesesteak made with smoked and deep-fried hen thighs, Gouda wiz, crispy hen pores and skin, and onion jam on a seeded roll.
There’s additionally eggplant Parm with contemporary mozzarella, blistered lengthy hots, and Sunday gravy on a protracted roll; truffled grilled cheese with brief rib, truffle, and aged cheddar on brioche; Inexperienced Goddess hen salad with sliced cucumber and pickled onion on a croissant; buffalo cauliflower wrap with kale, shaved carrots, and tahini ranch; and two burgers: a bacon cheeseburger with “not–so-secret sauce” and pickles, and an Oklahoma-style fried onion burger with yellow American cheese and pickles.
The bison osso bucco sandwich, which places braised bison, fontina, Asiago, broccoli rabe, and bone marrow aioli on a ciabatta bun, is accessible on the Broad Road Bistro stand on the Membership Stage.
