Meals as medication—the concept that prioritizing diet can enhance well being and assist stop illness—has been round for some time, nevertheless it was Minneapolis-based Meals for Well being that digitized it and made it accessible to grocery consumers via an AI-powered, software-as-a-service app, explains founder and CEO Adam Southam.
The app, GoNo Meals Finder, brings in information from greater than 107,000 peer-reviewed scientific research from establishments comparable to John Hopkins and Harvard to research the efficacy of every ingredient in a product or a recipe. “It’s not our fact; it’s the fact,” says Southam.
The app makes use of a grading system to suggest the very best dietary choices based mostly on the person’s well being circumstances.
“For any medication to be efficient, it needs to be hyper-personalized,” Southam says.
Customers enter information about well being into the app, which then factors out poor selections. “We’re not saying don’t eat the pizza,” Southam says. “We’re saying eat the precise pizza.”
{The marketplace} wasn’t occupied with it for many of the idea’s 11-year life. Covid-19 modified that.
“Meals as medication has gone from being a pleasant, blissful imaginative and prescient to a must have.”
Since launching in 2022, Southam has acquired 5 patents (with 27 extra in course of) in three nations and is engaged on partnering with 83 shops throughout the globe. Forty consultants function advisors.
Along with licensing the app to insurance coverage corporations, he says Meals for Well being will proceed to focus on grocery consumers.
Customers can subscribe for $4.99 per thirty days.
Headquarters: Minneapolis
Based: 2022
Founder: Adam Southam
Web site: foodforhealth.ai
