Sanrio’s Hi there Kitty is taking a darker flip in a brand new vogue collaboration with Anti Social Social Membership, mixing the character’s signature sweetness with a brand new rebellious edge. The most recent limited-edition drop offers everybody’s favourite cat some claws.
By way of a press launch, Sanrio has teamed up with Anti Social Social Membership for a brand new Hi there Kitty attire line. The collaboration is described as “a visible and cultural juxtaposition: smooth meets laborious, innocence meets angst, love meets chaos,” combining Hello Kitty’s established design with gothic typography and metal-inspired motifs. The gathering is scheduled to be launched on April 18.
Sanrio’s Hi there Kitty Will get a Gothic Makeover for New Streetwear Style Launch
In line with the discharge, the gathering incorporates themes akin to heartbreak, obsession and emotional duality, that are mirrored throughout the designs. The lineup spans hoodies, T-shirts, bottoms and headwear, with each bit presenting variations of Hi there Kitty alongside Anti Social Social Membership’s branding. Some designs place the character over the model’s signature brand, whereas others introduce new graphics that function stylized script and alternate brand therapies.
The complete capsule contains 5 T-shirts, six hoodies, one pair of shorts, one pair of sweatpants, a ball cap and a beanie. Every merchandise is obtainable in a variety of colours, together with pink tones related to Sanrio, alongside extra impartial shades akin to black, grey, white and beige generally utilized in Anti Social Social Membership’s collections. Throughout a number of items, Hi there Kitty’s bow seems in a vivid pink accent, standing out towards the darker colour palettes. A sneak peek on the assortment might be seen beneath.
Anti Social Social Membership Reveals First Have a look at New Hi there Kitty Capsule Assortment
The collaboration follows earlier releases between Sanrio and Anti Social Social Club, persevering with a partnership that merges character-driven design with streetwear branding. In 2025, the Anti Social Social Membership launched two Sanrio-themed collaborations, together with a Might drop that includes Hi there Kitty, Cinnamoroll and Badtz-Maru, and a November vacation drop that includes a large forged of each well-known and extra obscure Sanrio characters.
The discharge states that “each bit explores the stress between vulnerability and defiance – a core thread that resonates deeply with each manufacturers’ audiences,” and that the gathering goals to seize the broader cultural second of nostalgia being reinterpreted into darker subcultures.
Sizing for the gathering ranges from XS to 2XL, with headwear obtainable in a single measurement. Pricing will vary from $40 to $99, relying on the merchandise. The complete lineup is scheduled for launch on April 18 at 8 a.m. (PST) via Anti Social Social Membership’s official website.
