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Don Norman, referred to as the daddy of consumer expertise (UX) design and a former vice chairman of superior expertise at Apple, tells Veenu Sandhu over a dialog in New Delhi why built-in obsolescence in Apple merchandise is a priority and the way the Indian jugaad generally is a highly effective resolution when paired with professional steerage. The 88-year-old designer and creator of books like The Design of On a regular basis Issues, Emotional Design, and Design for a Higher World was in India as an advisor to BITS Design College, Mumbai, for a three-city tour. Edited excerpts:
You’ve gotten been an advocate