One may assume that the individuals who vote for movie, TV and music awards would bear in mind when the contenders are launched and would already be fascinated by them when this time of yr rolls round. However no.
Earlier than there’s awards season, there’s marketing campaign season, when the air is thick with the phrase “on your consideration.” It pops up the place “ho, ho, ho” and vacation cheer was once.
Marketing campaign season is life’s palate cleanser — a reminder that whereas a lot of the leisure business’s facade isn’t actual, the competitors is. And whereas everybody loves working collaboratively, the fact is marketing campaign season is rather a lot like a condensed season of “Survivor.”
For the main awards — relying upon the class — the circuit of promotional publicity is bodily demanding, particularly for creatives who’re additionally engaged on new initiatives concurrently. And there’s at all times this nagging query buzzing round your ear like a gnat: Does any of this matter in a contest wherein some voters can reject the deserves of a bit of artwork just because it was created by somebody they don’t like?
Or who didn’t play the sport.
Or wait their flip.
It isn’t simply the leisure business that places on this circus. Journalists have awards season too. Regardless of the area, these competitions are about highlighting your work and mounting a appeal offensive. That comes naturally to some of us, however for contenders who fall inside the 39% of Americans who identify as introverts, not a lot.
Even alone, within the quiet of my very own workplace, the method of submitting my work for consideration for a prize is uncomfortable. I can’t think about how intense it should be for the introverts whose work is being thought-about for his or her industries’ highest honors on a a lot, a lot bigger stage. And people whose publicists are organising countless brunches with doubtlessly influential of us.
For years I had assumed all the parents in entrance of the cameras presently of yr had been having the time of their lives. And lots of are. Nonetheless, I’ve come to know that artistic introverts dread marketing campaign season. They’re allergic to the self-promotion. To not point out that the world is designed to reward extroverts. At school, they get the eye of academics. At work, they converse up in Zoom conferences. Introverts would moderately not. However you’ll be able to’t reap the harvest in awards season for those who don’t plant seeds by self-promotion.
And with the Golden Globes occurring this weekend, the work that goes into selling the work is actually simply starting for Barbenheimer and the gang. In fact, being wealthy and/or well-known with a pleasant set of abs helps — whether or not one is an introvert or not. Nonetheless, getting access to life’s comforts doesn’t at all times translate into with the ability to stay comfortably.
It’s a trade-off. And once you look past all the glitz, you see that all of us have some model of a marketing campaign season.
In your world, possibly it occurs on the firm’s annual golf outing or vacation celebration when the formidable of us work the bosses for a promotion. Hollywood’s second comes with pink carpet and couture, however that business’s creatives are rather a lot like the remainder of us: lobbying to have our exhausting work acknowledged.
To be seen.
To be thought-about.
And after a yr wherein hundreds of thousands of workers went on work stoppages throughout the nation, together with writers and actors, it should really feel notably unusual for a lot of in Hollywood who now go from combating for one type of consideration from the business to campaigning for this one. Much more so for the introverts who didn’t need to go away the cocoon to do both.
For extroverts, possibly it’s like an prolonged vacation season, stuffed with enjoyable and surprises.
We introverts are bracing ourselves for less-than-fun, however we all know that generally competitors issues as a result of we imagine our work issues.