The victory of New York mayoral candidate Zohran Mamdani within the Democratic main on June 24 caught the attention of Thomas Hamm, a author for OR Books. On July 1, Hamm, alongside together with his writer, Colin Robinson, introduced a guide centered on Mamdani’s meteoric grassroots marketing campaign, referred to as Run Zohran Run!, solely days after the first and the mayoral candidate’s victory.
“Mamdani is definitely a self-avowed Democratic Socialist,” mentioned Hamm, “and that is what Colin and myself is that if it appeared that the left was going to do much better than in any time in our current reminiscence in electoral politics within the metropolis.”
Nonetheless, Mamdani’s decisive main victory, which Hamm says was an surprising conclusion on election night time, altered the timeline on the venture.
“[The Mamdani campaign] thought it must go to the prolonged rounds of rank alternative voting, however they pulled off the dramatic upset,” he defined. “Colin instructed me the subsequent day that he wished to maneuver up the deadline. So I needed to come to work.”
Run Zohran Run! is available now.
A portion of this interview ran on the What’s What Podcast on September 4, 2025.
