Kristin Brey and Steve Scaffidi will host ‘Level Taken,’ new political speak present
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After years of veering away from political speak, WTMJ-AM (620) is, in its personal phrases, doubling down.
The news-talk-sports station announced a tweaked daytime lineup April 14, extending a few current information exhibits and including a brand new two-hour political program.
The adjustments come 14 months after a earlier lineup overhaul at the Good Karma Brands-owned station.
Gone from the newish day by day lineup, which begins April 16, are “The Upswing,” a business-centric present hosted by Jeff Sherman, and “Spanning the State,” a information/function program that centered on statewide points and pursuits that was hosted by Brian Noonan and Kristin Brey.
Sherman introduced earlier that his present would become a weekly podcast, repeating on WTMJ-AM on Saturdays. And Noonan disclosed on social media in March that he’d been let go.
However Brey, who hosted their present solo after Noonan’s departure, is not going anyplace.
Brey, who is also a video opinion columnist with the Journal Sentinel, is becoming a member of conservative commentator Steve Scaffidi for a brand new political speak present referred to as “Level Taken.” The brand new present will air from 10 a.m. to midday. It replaces Scaffidi’s one-hour “Political Energy Hour,” which aired from 9 to 10 a.m.
The information exhibits that bracket the brand new political speak present will each add an hour. The morning drive present “Wisconsin’s Morning Information” with Vince Vitrano and Erik Bilstad, will air from 6 to 10 a.m. “Wisconsin’s Noon Information” with Greg Matzek and Jessica Tighe, which has run from 11 a.m. to 1 p.m., will now air from midday to three p.m.
The afternoon drive-time present “Wisconsin’s Afternoon Information” with John Mercure and Julia Fello, stays in its 3-6 p.m. slot, and “What’s On Faucet” with Sandy Maxx continues at 6 to eight p.m. (besides when it is pre-empted by Milwaukee Brewers or Bucks video games).
The renewed deal with political speak radio is one thing of a reversal for WTMJ-AM, which had been pulling away from its 2010s fame for hard-right speak courtesy of daytime hosts reminiscent of Charles Sykes and Jeff Wagner. (Sykes left the station in 2016 and pivoted to new floor as an anti-Trump Republican; Wagner retired in 2023.
Scaffidi joined the station as a extra average conservative voice, however after internet hosting a 3½-hour morning present, his function had been in the reduction of till it was a one-hour present within the 2023 lineup reshuffling.
This story has been up to date so as to add video.
