World Journey Market (WTM) Africa has introduced the launch of its first-ever China Prepared® Workshop in partnership with CBISN, geared toward serving to African tourism companies seize their share of the world’s largest outbound journey market.
“With China’s outbound journey sector projected to succeed in 200 million travellers yearly by 2028, the unique one-day intensive coaching on 11 April 2025 on the Cape City Worldwide Conference Centre (CTICC) comes at a vital time for African tourism stakeholders,” says Olivia Gradidge, Advertising and marketing Supervisor for WTM Africa & ILTM Africa.
China Prepared® is the world’s main Chinese language tourism preparation programme. Since 2002, it has been efficiently applied throughout 52 international locations and 6 continents, serving to greater than 1 / 4 of world tourism locations successfully serve Chinese language guests.
The workshop, hosted by Dr Marcus Lee, CEO of China Journey On-line, presents tourism professionals sensible insights into attracting and serving Chinese language guests successfully.
“The workshop represents a big alternative for African tourism companies to realize a aggressive benefit within the Chinese language market,” provides Gradidge. “Individuals will obtain knowledgeable steering on all the things from understanding Chinese language guests’ wants and preferences to advertising and marketing and promotion, dos and don’ts, the facility of social media, most well-liked digital funds and cultural expectations, enabling them to create extra interesting experiences for Chinese language guests.”
“China was the nation with the very best outbound tourism expenditure worldwide in 2023 in line with UN Tourism. China Prepared gives assurance to Chinese language guests that vacation spot and repair suppliers perceive and cling to the Chinese language hospitality commonplace”, says Marcus Lee, CEO of China Journey On-line.
The China Prepared® programme, developed by the China Outbound Tourism Analysis Academy (COTA) and operated by CBISN, is recognised by the Ministry of Tradition and Tourism. Since its inception, the programme has helped numerous locations obtain outstanding progress, with some reporting an over 100% enhance in Chinese language guests after implementation.
The workshop is crucial for all tourism and hospitality stakeholders, together with:
- Vacation spot advertising and marketing organisations and Tourism Boards
- Lodging suppliers (from luxurious inns to boutique properties)
- Transport operators (aviation, rail, cruise, and floor transportation)
- Vacationer sights and cultural venues
- Retail and buying locations
- MICE business professionals
- Luxurious manufacturers and repair suppliers
- Tour operators and vacation spot administration corporations
- Wellness and leisure services
Occasion particulars:
Date: Friday, 11 April 2025
Time: 09h30 – 15h30
Venue: WTM Africa World Stage, CTICC
Funding: USD $299 per participant
Key workshop highlights embody:
- Complete protection of 25+ important modules
- Actual-world case research from 50+ international locations
- Sensible methods for rapid implementation
- Official certification upon completion
Early registration is strongly inspired as areas are restricted. Individuals can safe their spot here.
Extra info obtainable on the WTM Africa web site here.
