The hashtag #BoycottNike is trending on X following the sportswear large’s first-ever collaboration with an Indian model, NorBlack NorWhite Studio, an unbiased design studio based mostly in Delhi. The backlash started after NorBlack NorWhite featured filmmaker NaleyByNature in a promotional model shoot, sparking outrage on-line and fueling requires a boycott.
A consumer on X shared a publish saying, “Throughout Operation Sindoor, Naley was on the forefront of spreading hate and misinformation in opposition to India on TikTok — even calling Kashmir “occupied” by India.”
Nike (@Nike) is doing its first-ever Indian model collaboration — with none apart from anti-India Bangladeshi influencer @naleybynature. #BoycottNike
Nike is partnering with NorBlack NorWhite, a Delhi-based style label. In keeping with the Curated Tradition Society, this marks… pic.twitter.com/wTtMAhFpcw
— Prashant (@prashant10gaur) June 15, 2025
Who’s NaleyByNature?
NaleyByNature is a filmmaker, producer and author who based the unbiased mission NaleyByNature, which goals to doc tales from varied elements of the world. She focuses on bringing better consciousness of the Palestinian genocide to Western audiences. Born and raised in New York, she studied media and journalism at Iona School, a non-public college in New Rochelle, New York. Throughout the pandemic, she and her co-founder, Sadia, left their jobs to journey globally and create documentaries capturing tales of Palestinians, Israelis, Tibetans, Kashmiris and Indians.
NaleyByNature is energetic on social media, together with Instagram and YouTube, the place she shares her work and views, significantly on the state of affairs in Palestine and Israel.
Why #BoycottNike is trending on X?
The filmmaker, identified for her sturdy political beliefs, has sparked widespread outrage after sharing a controversial video on her Instagram deal with following Operation Sindoor. Within the now-viral video, she made a number of remarks that many have discovered deeply offensive and inflammatory.
In her video, she said, “Kashmir is a territory which is below occupation by India at the moment,” a remark that has drawn extreme backlash from residents and social media customers alike. Her alternative of phrases, framing Kashmir as being “below occupation,” has been interpreted by many as aligning with anti-India rhetoric and undermining the nation’s sovereignty over the area.
Right here’s the video
Hey jokers at @Nike,
You might have chosen an anti-India Bangladeshi bigot as “Indian”?
Have you ever misplaced your thoughts! Good luck for destroying your model for Indian prospects! #BoycottNikeIndiapic.twitter.com/WdFlEyjcXV— Amit Srivastava🕉️🇮🇳 (@AmiSri) June 15, 2025
Additional intensifying the controversy, she commented on the current terror assault in Pahalgam by casting doubt on India’s claims. She mentioned, “India doesn’t have exhausting proof to show that Pakistan was concerned within the Pahalgam assault,” difficult the federal government’s assertion of Pakistan’s function within the incident. This comment has been considered by many as insensitive, particularly in gentle of the lack of lives and the heightened safety issues within the area.
The filmmaker additionally immediately focused Prime Minister Narendra Modi, calling him “a far-right Hindu nationalist”. This description has ignited additional anger amongst a piece of the general public who see it as an try and malign the nation’s management on a world platform.
The video, which rapidly unfold throughout social media platforms, significantly on X, has triggered a wave of criticism and requires a boycott. Many customers accused her of spreading misinformation, sympathising with anti-national forces and disrespecting the sacrifices of Indian troopers concerned in Operation Sindoor.
How is NorBlack NorWhite related to NaleyByNature?
NorBlack NorWhite is intently related to NaleyByNature via a collaborative and supportive relationship that spans each artistic and private dimensions. NaleyByNature has been featured in NorBlack NorWhite’s campaigns and social media content material.
NorBlack NorWhite publicly acknowledges their connection to NaleyByNature, referring to her as a part of their “worldwide sisterhood” and celebrating her intelligence, wit and authenticity. Moreover, NaleyByNature has modelled for NorBlack NorWhite, together with in high-profile collaborations such because the current Nike x NorBlack NorWhite assortment.
