Dr Rangsiya Jiwarangsan, a CEO and co-founder of Goodganic Co., LTD. Samut Prakarn, Thailand. Picture: UN Girls/Ploy Phutpheng
Dr. Rangsiya Jiwarangsan labored in a lab for 11 years at a well known authorities hospital in Bangkok, the place she noticed how regardless of advances in medical and pharmaceutical know-how, the variety of sufferers continued to rise together with the unintended effects from trendy medicines. So she thought in regards to the medical advantages of Thai conventional herbs and began turning them into safe-but-effective merchandise alongside together with her husband, Thammasorn Jiwarangsan, who was operating a pharmacy.
Rangsiya (centre) speaks with an worker on the Goodganic workplace. Picture: UN Girls/Ploy Phutpheng
The couple based their firm, Goodganic, in 2015 in Samut Prakarn neighbouring Bangkok. Their first line of herbal-based skincare merchandise earned first prize from the Division of Thai Conventional Drugs. The subsequent huge improvement was a natural toothpaste for older people who can be utilized for each actual enamel and dentures.
Rangsiya and Thammasorn are proven at Goodganic’s distribution centre. Picture: UN Girls/Ploy Phutpheng
Nonetheless, scaling up their small enterprise was a frightening problem. Impressed by the Thai film Prime Secret: Wai Roon Pan Lan (The Billionaire Teen), through which the protagonist overcomes difficulties to promote seaweed snacks nationwide, Rangsiya and Thammasorn determined to strategy a comfort retailer chain to pitch their natural toothpaste.
“It was a leap of religion.” says Thammasorn. “We introduced our toothpaste in newbie packaging, which I designed myself, to the comfort retailer head workplace with out an appointment. Naturally, we had been turned away.”
A member of the manufacturing workers packs Goodganic merchandise on the manufacturing unit. Picture: UN Girls/Ploy Phutpheng
On their fourth try, the couple returned, with an appointment, assured they’d made all of the packaging and advertising and marketing modifications that the shop required. They had been so assured, the truth is, that they even ordered 10,000 product packages so they may meet any rush of demand for the toothpaste. However the retailer mentioned it was all nonetheless subpar, each in design and advertising and marketing plan.
Rangsiya and Thammasorn talk about Goodganic merchandise of their workplace. Picture: UN Girls/Ploy Phutpheng
Rangsiya exhibits the Goodganic merchandise presently available on the market.
So the couple introduced in professionals to get the job executed, and their toothpaste lastly made its strategy to retailer cabinets in 2018.
Now Goodganic merchandise beneath the model Jiwa Herb are offered in 12,500 comfort shops nationwide. The corporate has 11 staff, eight of them girls.
As for the ten,000 packages, Rangsiya and Thammasorn donated them and stored one package deal — “as a reminder of our dedication”.
Rangsiya leads a tour of the manufacturing course of on the Goodganic manufacturing unit. Picture: UN Girls/Ploy Phutpheng
Rangsiya (center) packs merchandise with staff on the Goodganic manufacturing unit. Picture: UN Girls/Ploy Phutpheng
Thammasorn, 44, says he as soon as believed males had been naturally extra decisive leaders. However after assembly girls CEOs and entrepreneurs within the WE RISE Collectively programme, “I spotted that girls are equally sturdy leaders.”
And it was not solely Thammasorn. Rangsiya, 45, didn’t consider she could lead on both.
Rangsiya and Thammasorn (centre) pose with the Goodganic workplace workforce. Picture: UN Girls/Ploy Phutpheng
“To start with, she didn’t consider she may do it, Thammasorn says. “She led herself, and he or she now has been recognised as main girl entrepreneur in Thai natural medication by Thai Chamber of Commerce — making her a nationwide consultant for Thai natural medication.”
