Benson Boone is a little bit of a thriller. The singer, identified for his acrobatic stage antics, spandex costumes, curly locks reduce right into a gentle mullet, and downturned mustache, is divisive to say the least. Some have criticized his music (and musical persona) for playing around and bit nonsensical, others get pleasure from his unbridled enthusiasm, power, and lack of self-seriousness. Maybe one in every of Boone’s largest controversies in current months hasn’t had something to do with spandex physique fits or backflips, however some actually quite confounding lyrics. In one in every of his most up-to-date songs, “Mystical Magical,” which was launched on his sophomore album “American Coronary heart,” Boone sings “moonbeam ice cream, taking off your blue denims,” and so forth right into a refrain that’s strikingly just like “Bodily” by Olivia Newton-John. Whereas the track is a particular earworm, it additionally raises a couple of questions, maybe chief amongst them being “what the heck is moonbeam ice cream?”
Should you’re hoping to get a scoop of the celestial frozen dessert adequate to encourage blue denims elimination, you are out of luck, as moonbeam ice cream, at the very least on the time of the track’s launch, wasn’t an actual factor. Moderately, it was merely an ad-libbed lyric that Boone and his co-writer Jack LaFrantz got here up with after some severe compositional frustration. Nevertheless, because the track’s launch, and subsequent virality on TikTok, the verbal gobbledegook that’s moonbeam ice cream has taken on a culinary type. Simply not within the form of an ice cream cone — though Boone has teased an precise ice cream model of the lyrical ad-lib in current interviews in addition to one quite cheeky music video reference.
That is the best way the moonbeam ice cream cookie Crumbls
When Benson Boone initially launched “Mystical Magical,” he had no means of realizing simply how sensational of a success the track can be, or how a lot curiosity the offhanded “moonbeam ice cream” lyric would encourage. For, although moonbeam ice cream is just not an actual product, it does conjure one thing very tasty. Impressed by this fictional meals, Crumbl cookies, a model that’s, like Boone, is predicated in the state of Utah, teamed up with the singer to launch a deal with that will carry all the enjoyable of Boone’s music into cookie type.
From June 23 by means of June 28, 2025, the cookie chain featured the Moonbeam Ice Cream cookie in its rotating lineup, a not-unexpected transfer contemplating the chain’s historical past of celeb collaboration (see Kourtney Kardashian’s controversial Crumbl gluten free lava cake). The cookie consisted of a chocolate cookie base blended with cookies and cream items and topped with a thick layer of frosting that included a trio of three flavors: lemon, berry, and marshmallow. Since all of that wasn’t candy sufficient, the cookie additionally featured a layer of skinny, white icing besides. To offer it an ice cream twist, the cookie was served chilled.
Opinions of the cookies, like Boone’s music, have been blended. However it definitely impressed an excellent quantity of dialog, with many clamoring to get their palms on the mysterious moonbeam cookie. Nonetheless, one can not help however crave a real, ice cream model of the lyric. And although there was no product announcement as of but, there may be definitely room to hope for an actual, scoop-able moonbeam ice cream.
One other celeb ice cream?
Okay, so you possibly can’t purchase a pint of moonbeam ice cream to attempt proper at this very second. However there may be purpose to hope that it would simply make the leap to from high 40 to frozen aisle. In any case, ice cream and leisure are extra interlinked than one may count on. For instance, Howdy Doody, the ventriloquist puppet who charmed the infant boomer technology, released his own ice cream line to great success. And Cherry Garcia, one in every of Ben and Jerry’s most enduring flavors (surviving nicely past lots of the brand’s discontinued but beloved flavors), is known as for the Grateful Useless legend of an identical identify (Jerry Garcia for the non-Useless Heads).
And talking of Ben and Jerry’s, Benson Boone made a cheeky reference to his fictional ice cream in a current look on Late Night time with Jimmy Fallon. In a clip posted to Instagram, Boone was seen sitting subsequent to Fallon, every with their very own pint of ice cream. Fallon clutched his personal ice cream, Ben and Jerry’s “The Tonight Dough,” whereas Boone held a purple pint of his fictional ice cream. Boone’s faux ice cream was a whimsical purple, and dotted with miniature marshmallows, which actually raised extra questions than it solutions. Boone additional prolonged his ice cream lore in a music video for “Mr. Electrical Blue,” through which Boone drove a moonbeam ice cream truck. And because the months, and reference to the lyric construct up, so does need for the cool, creamy, and oddly purple deal with. Perhaps it is solely a matter of time earlier than this lyric makes its means from fiction to actuality.
