In case you’re studying this, you’re not essentially an OG “Group 7” member, however that’s OK.
A brand new social media pattern has emerged, capturing the eye of tons of of 1000’s of TikTokers. What began as a easy TikTok experiment — and a really intelligent type of advertising — on the app has all of the sudden developed into an unique membership that social media customers are clamoring to be a part of. Initiation isn’t all that easy, although. The truth is, it’s actually serendipitous — and it relies upon fully on whether or not you have been meant to seek out the video within the first place.
As TikTok turns into more and more saturated with Group 7-ers bragging about their newfound standing and looking for others like themselves, studying whether or not or not you’ve landed a coveted spot within the clique is type of a giant deal proper now.
So, what precisely is that this complete “Group 7” factor — and why do you have to care? Under, we’re breaking down the pattern, so you’ll be able to find out about essentially the most elite group of all of them.
What precisely is ‘Group 7’ on TikTok?
“Group 7” is a social experiment performed by TikTok creator and musician Sophia James. On Oct. 17, James posted a video to the platform, revealing the beginning of her experiment.
“It all the time has been and all the time shall be me versus the algorithm, and at the moment I’ve determined that I’m successful,” James stated in a video that was captioned, “Post number 2.” She posted one other video, accompanied solely by the caption, “Post number 3,” earlier than formally declaring the intention behind these movies.
“In case you’re seeing this you’re in group 4,” learn the textual content on another video. “I’m posting a bunch of movies and seeing which of them attain essentially the most viewers. That is the fourth put up of the batch so you’re group 4.”
James posted three extra movies, one for every of the remaining teams: Group 5, Group 6 and Group 7.
“In case you’re watching this video, you’re in Group 7,” she stated in her final group-specific clip. “I’ve posted seven movies tonight, and that is the seventh one. Simply as [a] little science experiment, to see what video, what sort of video will get essentially the most attain out of the seven. And I don’t know what that claims about you, however you’re in Group 7. Welcome.”
Having garnered by far essentially the most likes and views among the many others, “Group 7” was the clear winner by way of on-line engagement. The Group 7-specific clip, as of Tuesday afternoon, had almost 19 million views, 2.6 million likes and over 119,000 feedback.
“The sense of camaraderie is unmatched,” James captioned a separate video posted on Oct. 18, referring to Group 7.
What’s the purpose of Group 7?
James referred to it as a “little science experiment,” although it’s fascinating to notice that her new single, “So Unfair,” soundtracked every of those movies. It’s greater than an experiment, in keeping with a TikToker named Rebecca Pousma. It’s “immaculate” advertising.
“What folks haven’t actually realized but is that Sophia James used her personal track for this TikTok that’s now going viral, and it’s change into an inside joke with the web,” she defined. “Everyone seems to be utilizing her track, and it’s the finest advertising method I’ve ever seen a musician do.”
Can anybody be a part of Group 7?
Sadly, no. It doesn’t work like that. Per the TikTok customers who’ve clung onto James’s TikTok experiment, you’re solely a member of Group 7 for those who got here throughout that particular video randomly in your “For You” web page. Whichever group’s video you noticed first makes you an OG member of that group. Typing “Group 7” into your search bar after which watching the video doesn’t reduce it.
True Group 7-ers, nonetheless, seem like thriving on the app. Whereas there’s no clear-cut definition of what it means to be a “Group 7” member, those that establish as such have outlined themselves as being “baddies” and superior to these in different teams. TikTok consumer Isira Fae, as an example, stated that being enticing, darkly humorous, creative, playful and assured are among the many widespread traits of Group 7 members, and 1000’s appear to agree. Fae’s remark obtained over 47,000 likes.
Are there any notable members of Group 7?
Sure! Group 7-ers seem like in fairly good firm. Celebrities have additionally gotten in on the pattern — and are proudly declaring their allegiance to essentially the most elite group of all.
Outer Banks and I Know What You Did Final Summer season star Madelyn Cline is a member of the unique membership, as are Fairly Little Liars alum Shay Mitchell and Barbara Corcoran.
