TikTok loves nostalgia and has been answerable for among the largest cultural shifts of the final 12 months. First, it introduced again low-rise jeans (a lot to the disapproval of each 20-something one who hated them the primary time), carefully adopted by different now-retro objects together with ballet flats and bucket hats.
And now, they’re bringing again the Hedi Boy, also referred to as the final word indie sleaze icon of the 2000s.
The identify comes from Hedi Slimane, former inventive director of Dior and Saint Laurent, answerable for among the most long-standing tendencies in menswear at the moment.
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Assume guitar-clad boy bands with skinny denims and leather-based jackets, sealed off with floppy hair, sun shades, and a pack of cigarettes.
He was the ‘it’ boy of that point, and the identical style of man each supermodel had on her arm. The kings of the Tumblr period, if you’ll.
The Hedi Boys initially rose to the highest after the likes of The Strokes and The Libertines, which have been thought-about cool bands, have been gifted garments from Slimane’s collections and have become the blueprint for each edgy teen’s vogue.
And it will end up that regardless of 2007 being virtually twenty years in the past, they’re nonetheless roaming the streets, and after TikToker Emma Winder documented their “invasion” – it will appear we may very well be set for an indie revival.
Looking out round London for the Hedi crowd, she interviewed self-proclaimed Hedi Boys about what it means to be one.
“Skinny denims, pointy boots, leather-based jacket, and doubtless a blonde Mod lower”, one advised her.
One other skinny jean-clad man added: “There are a number of key attributes that make a Hedi Boy a Hedi Boy…black espresso for breakfast, rejected from Celine castings as a result of they’re means shorter in actual life…CSM (Central Saint Martins), research menswear, makes leather-based jackets perhaps?”
It is actually a life-style, huh?
“Is the Hedi renaissance a recession indicator?”, one particular person wrote within the feedback.
“So it is simply Noel Fielding?”, one other chimed in.
“It is 2000s older brother yet again”, another person penned.
Preserve your winkle pickers shut and your black turtleneck even nearer as a result of Hedi Boys are formally again on the map.
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