New Delhi: Brahma, a world AI (synthetic intelligence) and content material know-how firm created by the DNEG Group, a visible leisure providers agency has introduced the acquisition of Metaphysic, a developer of AI content material creation applied sciences. The acquisition, carried out by the use of merger, will speed up the event of Brahma’s AI-powered merchandise for enterprises, IP rights-holders, and content material creators throughout industries, the 2 corporations mentioned in an announcement.
The valuation of Brahma following the transaction is $1.43 billion. Abu Dhabi-based investor United Al Saqer Group (UASG) will come along with the DNEG Group to take a position an additional $25 million into Brahma.
This follows on from UASG’s $200 million strategic funding within the DNEG Group in 2024. Metaphysic’s current traders, together with Liberty International, S32, Rakuten Capital, TO Ventures and 8VC will grow to be shareholders in Brahma.
Brahma is ready to develop foundational applied sciences for AI, knowledge, and content material workflow administration as a part of a complete suite of AI-native merchandise designed to generate user-customized content material throughout video, picture, and audio codecs.
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Following this transaction, Brahma’s international group will develop to over 800 engineers and artistic technologists, the assertion added. This group will merge improvements from the DNEG Group’s inventive technology portfolio, which incorporates Ziva’s know-how for creating digital people and character simulations, with Metaphysic’s AI know-how.
Moreover, they’ll leverage the CLEAR platform, an AI solution.
“At Prime Focus, innovation has all the time been on the core of our imaginative and prescient. We imagine in empowering India’s huge expertise pool with cutting-edge know-how, enabling them to excel throughout industries. With our newest acquisition, we’re making a daring leap ahead—one that’s set to disrupt the worldwide leisure panorama,” Namit Malhotra, founding father of Prime Focus and International CEO of DNEG, mentioned in an announcement.
Malhotra added that IP rights-holders and content material creators throughout each sector—from media and leisure to retail, healthcare, training, and past—will now have the ability to supply content material at a scale and high quality beforehand reserved for these with the best budgets.
Brahma’s govt administration group consists of know-how leaders, together with govt chairman Prabhu Narasimhan; founding father of Prime Focus and International CEO of DNEG, Namit Malhotra; and Metaphysic CEO Thomas Graham, who moreover serves as president of Brahma.
“With Brahma, we’re taking DNEG’s visible results and animation toolsets and marrying them with the unimaginable energy of generative AI to create a collection of AI content material merchandise, together with what we imagine would be the business’s main photorealistic AI video creator,” Prabhu Narasimhan, govt chairman, Brahma, mentioned in an announcement.
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