Tourism South Korea partners with EaseMyTrip to attract Indian travellers

Journey tech platform Simple Journey Planners introduced it signed an preliminary settlement with the Korea Tourism Organisation (KTO) to spice up South Korea’s visibility as a prime outbound vacation spot for Indian vacationers. The partnership goals to extend Indian vacationer arrivals to Korea by using EaseMyTrip’s digital presence, business data, and huge buyer base, the corporate, which operates beneath the model EaseMyTrip, acknowledged in a regulatory submitting.

By adopting a focused advertising and marketing technique, EaseMyTrip and KTO will collaborate to boost consciousness, improve accessibility, and create clean journey experiences for Indian vacationers visiting Korea.

“Korea provides a wealthy mixture of historical past, vibrant city life, and beautiful landscapes, making it an interesting vacation spot for Indian vacationers. Our collaboration with KTO will enable us to offer unique journey choices for Indian vacationers whereas making certain a seamless reserving course of and tailor-made itineraries,” stated Rikant Pittie, CEO and Co-Founding father of EaseMyTrip.

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KTO Regional Director for India & SAARC International locations, Myong Kil Yun, highlighted India’s significance as a quickly rising outbound journey market, stating, “Korea has important potential to turn out to be a most well-liked worldwide vacation spot. By our partnership with EaseMyTrip, we goal to introduce Indian vacationers to Korea’s distinctive mixture of custom and modernity, making it an thrilling and accessible journey alternative.”

Underneath the partnership, EaseMyTrip will create a devoted microsite on its platform centered on Korea, that includes customised journey itineraries, must-see points of interest, and important journey suggestions for Indian vacationers.

Moreover, EaseMyTrip will produce destination-specific blogs, movies, and social media campaigns to focus on Korea’s cultural heritage, trendy cityscapes, and pure magnificence. Each organisations may also roll out co-funded advertising and marketing campaigns to make sure wide-reaching visibility and elevated engagement within the Indian journey market.