TOKYO, Nov 04 (News On Japan) –
The Tokyo Metropolitan Authorities has revealed plans to undertaking commercials on the partitions of its constructing via projection mapping, following criticism over the initiative’s excessive prices.
Beginning subsequent yr, commercials from corporations can be included into the shows.
In response to sources, the committee accountable for managing the projection mapping undertaking plans to start showcasing advertisements from January. Every commercial is predicted to final no less than 15 seconds, with as much as 5 shows a day, bringing the month-to-month value for advertisers to round 1.5 million yen.
Whereas the projection mapping attracts international vacationers and generates consideration, the undertaking has confronted backlash on account of its excessive finances of 950 million yen. The Tokyo authorities hopes to offset operational bills by producing income via promoting.
Supply: ANN
