Tip Your Hat to This Creepy Western-Themed Tubi Super Bowl Ad

Yeehaw and yee-ikes! With some advertisers selecting giant celebrities and flashy stunts for his or her Great Bowl adverts this 12 months, free, ad-supported streamer Tubi went with one different time-tested approach: good previous fashion nightmare gasoline. Inside the new advert that was somehow not directed by David Cronenberg, fashion fandom manifests bodily by means of a fleshy hat-like building in your head.

The advert chronicles the life story of a boy blessed (or cursed?) from starting to love Westerns, as evidenced by the grotesque cowboy hat of flesh and bone rising from his skull. As he ages, he makes an try to remain a regular life, no matter fastened bullying and taunting from his pals — not on account of his horrific skin-Stetson, nonetheless on account of it’s the improper hat. Westerns, alas, merely aren’t the ho fashion correct now. He suffers slings and arrows from fantasy followers, gangster groupies, and horror hounds, nonetheless lastly finds his place: a little bit of metropolis populated by like-minded Western followers, although luckily their hats are product of typical hat provides and by no means human tissue. A billboard for the Tubi-original film Calamity Jane, starring Emily Bett Rickards as a result of the Wild West legend, is in fact featured prominently. Sauntering proper right into a saloon, he placates his fantasy-loving onetime bullies by altering the channel, making them doff their very personal cowboy hats in respect. The enterprise ends with Tubi’s slogan: if it’s in you, it’s in proper right here.

What Is Tubi?

Based mostly in 2014, Tubi celebrates its tenth anniversary this 12 months. The streamer affords a dizzying array of flicks and TV reveals, from canonical classics of cinema to horror movies that appear to have been made for the worth of an Arby’s combo. Free to have a look at, the streamer is supported with advert breaks. Currently, the streamer has moreover begun producing its private genuine programming. Examples embody a remake of the standard Eighties slasher Terror Observe, the drag-themed horror film Slay, and the model new sitcom The Z-Suite, a period gap workplace comedy starring Lauren Graham. As a result of it’s owned by Fox, this 12 months’s Great Bowl broadcaster, Tubi will also be streaming the huge sport this 12 months.

Whereas Tubi is also free, Great Bowl advert home optimistic isn’t. A thirty-second advert on this 12 months’s Fox telecast value about $8 million USD this 12 months; with nearly an hour of adverts slated to run in the midst of the game, that’s an entire bunch of tens of hundreds of thousands of {{dollars}} into Fox and the NFL’s coffers.

Tubi is obtainable completely free worldwide, with no sign-up wished. Hold tuned to Collider for future updates, and watch Tubi’s Great Bowl advert above…within the occasion you dare.