The Victoria’s Secret Trend Present is making its extremely anticipated return in 2025, marking one other milestone within the iconic runway present’s comeback.
Taking to Instagram on Tuesday, July 29, the intimates model teased a cryptic message, “Lights, Digicam, Angels: The Victoria’s Secret Trend Present 2025 is returning.”
The announcement indicators that one among trend’s most watched occasions is continuous its resurgence after coming again to the highlight in 2024.
The viral Instagram clip that broke the information showcased a number of fashions in close-up pictures, every tapping a microphone to seize consideration from viewers.
Whereas the model strategically saved particulars below wraps, they did not depart followers utterly in the dead of night about how one can keep knowledgeable. Victoria’s Secret directed keen followers to obtain the VS app, promising that extra particulars concerning the present could be revealed within the coming days and weeks.
The timing of this announcement is especially important given the success of the present’s return final yr. The Victoria’s Secret Trend Present had its revival in October 2024 in New York Metropolis, suggesting that the 2025 collection could comply with the same timeline.
Final yr’s star-studded runway turned a celebration of each Victoria’s Secret’s legacy and its evolution right into a extra inclusive future. The returning Angel alumni learn like a who’s who of supermodel royalty.
Tyra Banks, whose presence helped outline the Victoria’s Secret model for years, returned alongside Candice Swanepoel, Adriana Lima and Alessandra Ambrosio. The present additionally welcomed again more moderen Angels together with Jasmine Tookes and Taylor Hill, in addition to Gigi Haid and Bella Hadid.
The 2024 present launched contemporary faces like Alex Consani and Valentina Sampaio, alongside the long-lasting mother-daughter duo Lila Moss and Kate Moss.
The runway present was abruptly cancelled in November 2019 following a interval of intense scrutiny. The announcement got here from Stuart B. Burgdoerfer, who served as chief monetary officer of L Manufacturers, the father or mother firm of Victoria’s Secret on the time.
Throughout a name with analysts, Burgdoerfer reportedly defined the strategic considering behind the troublesome resolution, stating, “We’re determining how one can advance the positioning of the model and greatest talk that to prospects …”
The 2019 cancellation got here shortly after former Chief Advertising and marketing Officer Ed Razek made feedback to Vogue that Victoria’s Secret had no plans to rent trans or curvy fashions for the annual present.
“Shouldn’t you could have transsexuals within the present? No. No, I don’t suppose we should always. Effectively, why not? As a result of the present is a fantasy. It’s a 42-minute leisure particular,” Razek advised the outlet.
Whereas Razek later apologized for his remarks and stepped down from his place, the injury to the model’s status had already been completed.
