You most likely haven’t began serious about your Halloween look, however you could already be assuming the straightforward choices of cat or vampire, which require not more than a liquid liner or a little bit pretend blood.
This 12 months nonetheless, there are some viral appears to be like from cinematic references to snatched skeletons which are excellent – and simply as simple – on your 2025 Halloween make-up.
Superstar make-up artists share their high picks of the trending appears to be like to do that 12 months.
Wednesday’s gothic glamour
Popular culture has a approach of steering our costumes – simply bear in mind the Barbie-mania of 2023.
With Netflix’s Wednesday again on screens this autumn, anticipate gothic-inspired glam to dominate.
“Matte pores and skin, sharply outlined eyeliner, darkish berry or brown gothic lips and sculpted cheekbones contribute to that moody aesthetic,” says Cosmetify’s head of magnificence Franchesca Villar.
Superstar make-up artist Bryony Blake additionally thinks this season will lean into old-school horror. “I feel the Wednesday Addams’ make-up look is certainly one of my favourites to recreate at house,” she says.
“Most of us may have a darkish matte eye shadow lurking within the drawer someplace, together with a black eyeliner. Then all you want is a barely paler basis than regular and a beautiful brown lip.”
Andreia Skilled Ink Freak – Liquid Eyeliner Pen, £5.99 (was £7.99), Sally Magnificence
P. Louise Keep Shining Crown Lip Oil, £7 (was £13)
By Terry Hyaluronic Pressed Hydra-Powder 8HA, £42, Look Implausible
Depraved witch
Few appears to be like are as versatile because the witch – however it needn’t be boring.
“Witchy glam is super-easy to do at house all you want is a few black shadow, an eyeliner, pink or berry lips and a little bit of sparkle,” says celeb make-up artist Mira Parmar.
For her, it’s an accessible option to embrace the moody and punkish developments seen on the runways this season. Parmar factors at Depraved’s Elphaba or Glinda as sources of inspiration, with the second a part of the cinematic launch popping out in November.
Magnificence Bay Botanical 16 Color Palette, £14
Kay Magnificence EyeKanvas Eyeshadow Palette, £15, Area NK
Coquette clown
Not all of 2025’s developments are impressed by the large display screen. The bows, frills and ‘coquette-core’ of TikTok are additionally influencing our Halloween appears to be like.
The ‘coquette clown’ is ready to be the cool new tackle the basic spooky clown this 12 months. “The pastel-spooky aesthetic, typically known as ‘pinkween’, nonetheless going sturdy,” says Villar. “Pink and candy-coloured decor is feeding into make-up developments.
To create the ‘coquette clown’, Boots’ senior magnificence specialist Leanna Elisha Feryn says to “begin by discovering a flattering pink blush shade, in both a powder or liquid format, and construct your go searching that.
“Apply a flush throughout the bridge of your nostril and cheeks, then mix as much as your temples.
“Use a fine-tipped eyeliner pen to attract on the dainty painted particulars that may give your look some edge. End the look with fluttery false eyelashes for a fascinating doll-like eye.”
Charlotte Tilbury Cheek to Stylish – Love is the Drug Powder Blush, £35
Tatti Lashes Lash of Honour Eye Lash, £7.95, Boots
Shimmering skeleton
Metallics have additionally been noticed throughout trend week runways this season – from Roberto Cavalli’s ‘Gilded Age’ present to Louis Vuitton’s dazzling entrance row.
It’s unsurprising then that the trending Halloween appears to be like have taken inspiration – and this 12 months, it’s the skeleton.
For the bottom of the look, deal with shading in levels.
“Observe the strains of your cheekbones, temples and jawline to create the hollows, and mark similar to you’ll a contour,” advises Feryn.
“Don’t rush it; take much less onto the comb and it’ll be simpler to mix out. All the time go for a cool-toned contour for definition and depth. To verify the look is a bit cooler and extra elevated, keep away from the white paint – it’s giving fancy costume!
“As an alternative, apply some highlighter on the excessive factors for distinction – a formulation with a little bit shimmer helps to catch the sunshine and carry the look.”
To complete the look, face gems are a straightforward option to elevate the entire look. Parmar says to go for “futuristic metallics and pearlescent colors”.
Studded across the eyes, in your cheekbones and round your lips mimic the excessive factors of your face, the place a skeleton would ordinarily protrude.
Iconic London Sculpt & Improve Powder Contour Palette, £19.60 (was £28)
Made By Mitchell Shine Slime Physique Glow Physique Shimmer Mermaid Scales, £10.67 (was £16), Boots
Sugar Cranium Face Jewels by Moon Terror, £6.99, Amazon
