Now, of us, when you’re like me, Thanksgiving simply wouldn’t be the identical with no espresso, a comfortable seat, and Macy’s Thanksgiving Day Parade on the TV. And when you’re actually like me, you’re expecting one factor: Disney balloons floating down thirty fourth Avenue. Ever puzzled how Mickey, Donald, and shortly Minnie Mouse discovered their manner into this beloved New York custom? Properly, seize your popcorn as a result of we’re diving into practically 90 years of Disney’s partnership with Macy’s.
The Very First Parade and the Early Days of Balloons
The Macy’s Thanksgiving Day Parade goes manner again to 1924, however when you can imagine it, balloons weren’t a part of the festivities till 1927. That first lineup included Felix the Cat, a dragon, and a toy soldier, all towering above the crowds. Again then, Macy’s had a reasonably wild concept to finish the parade: they’d let the balloons drift off into the sky, free as birds. However this wasn’t simply Macy’s feeling beneficiant. Every balloon had a message connected, providing a $100 reward (about $1,800 in right now’s {dollars}) for anybody who returned it to the flagship retailer on thirty fourth Avenue.
And right here’s the place it will get attention-grabbing. This custom carried on for a number of years, proper up till 1932, when Felix the Cat nearly took down a airplane flying over New York Metropolis! Think about that—you’re flying into LaGuardia, and abruptly, there’s a 60-foot balloon drifting towards your wing. For sure, that was the top of Macy’s “fly away” stunt, and from then on, the balloons have stayed firmly grounded after the parade ends.
1934: Mickey Mouse Floats In, and Disney Joins the Parade
It was 1934 when Mickey Mouse lastly made his grand debut within the Macy’s parade. Rumor has it Walt Disney himself collaborated with Macy’s on the design, and by right now’s requirements, that first Mickey balloon was a little bit of a tough reduce. This early Mickey had a hotdog-shaped physique, and people outsized ears gave him a barely lopsided look. However nobody appeared to thoughts. Mickey was there, bigger than life, floating down the streets of New York, and the group beloved him.
Mickey wasn’t alone that 12 months. He was joined by Pluto, Horace Horsecollar, and even the Massive Unhealthy Wolf and Sensible Pig from The Three Little Pigs, making it a full Disney lineup for the primary time. Again then, Disney wasn’t but the leisure powerhouse we all know right now, so for Walt, getting these characters within the parade meant making a deal. Macy’s required its star emblem to be featured on every Disney balloon—a small concession that set the stage for Disney’s long-standing presence within the parade.
Duck Joins and Towers Over Mickey
A 12 months later, in 1935, Macy’s launched Donald Duck to the lineup, and right here’s the place issues bought attention-grabbing. Mickey could have been the primary Disney character to drift by way of the parade, however Donald made an enormous splash—actually. His balloon was an unlimited 60 ft tall and 65 ft lengthy, towering over Mickey’s 40-foot body. Donald shortly turned a fan favourite, showing within the lineup for a number of years earlier than being retired.
Quick-forward a number of a long time, and Donald was again for a particular look in 1984 to have a good time his fiftieth birthday. Macy’s dug the balloon out of storage, re-inflated it, and despatched Donald down thirty fourth Avenue as soon as once more, bringing a little bit of nostalgia to the vacation crowd.
A Somber Parade in 2001
Now, considered one of my most memorable journeys to the parade was in 2001, simply weeks after the 9/11 assaults. Nancy and I, together with our associates, headed right down to New York, and the temper was one thing I’ll always remember. We watched the beginning of the parade from Central Park West, however earlier than that, we went to the Museum of Pure Historical past the night time earlier than to see the balloons being inflated. They had been lined in huge cargo nets, with sandbags holding them down. It’s surreal to see these huge balloons anchored down earlier than they’re let loose.
That 12 months, safety was intense, with police lining the streets, and then-Mayor Rudy Giuliani rode on the Massive Apple float to roaring applause. Folks cheered his identify, waving and shouting as he handed. It felt like your entire metropolis had turned out to point out their resilience. Even amidst all of the heightened safety and rigidity, seeing these balloons—introduced a little bit of pleasure again to town.
Balloon Prep: From New Jersey’s MetLife Stadium to California’s D23 Expo
Annually earlier than the parade, Macy’s holds a rehearsal occasion referred to as Balloon Fest at MetLife Stadium in New Jersey. That is the place handlers get their first crack at guiding the balloons, working towards with their parade masters, and studying the ropes—actually. It’s a complete manufacturing unto itself, with dozens of individuals rehearsing to verify these huge inflatables glide easily down the streets of New York on parade day.
In 2015, Macy’s took the balloon present on the street, bringing their Buzz Lightyear balloon out to California for the D23 Expo. I used to be fortunate sufficient to be there, and watching Buzz get inflated piece by piece within the Anaheim Conference Heart parking zone was one thing to behold. Every part was full of helium in levels, and after they bought round to Buzz’s decrease half, nicely, there have been various gas-related jokes from the group.
These balloons appear to have a persona all their very own, and seeing one like Buzz come to life up shut—even outdoors of New York—had all the joy and anticipation of the true deal.
Mickey’s Comeback as a Bandleader and Sailor Mickey
After an extended hiatus, Mickey Mouse made his return to the Macy’s parade in 2000, this time sporting a brand new bandleader outfit. 9 years later, in 2009, Sailor Mickey joined the lineup, selling Disney Cruise Line with a nautical twist. Over the previous twenty years, Disney has continued to enchant parade-goers with characters like Buzz Lightyear in 2008 and Olaf from Frozen in 2017. These balloons maintain Disney’s iconic characters entrance and heart, drawing in each longtime followers and new viewers.
However ever surprise what occurs to the balloons after they attain the top of thirty fourth Avenue? They don’t simply disappear. Every balloon is rigorously deflated, rolled up like a large piece of laundry, and packed into storage bins. From there, they’re carted again by way of the Lincoln Tunnel to Macy’s Parade Studio in New Jersey, the place they await their subsequent flight.
Macy’s Disney Celebration at Hollywood Studios
In 1992, Macy’s took the spirit of the parade right down to Disney-MGM Studios in Orlando. After that 12 months’s parade, a number of balloons—together with Santa Goofy, Kermit the Frog, and Betty Boop—had been transported to Hollywood Studios, re-inflated, and anchored alongside New York Avenue as a part of a vacation show. Guests might stroll by way of this “Macy’s New York Christmas” setup and see the balloons up shut, proper in the course of the park. Whereas this show solely ran for one season, it paved the best way for the Osborne Household Spectacle of Dancing Lights, which turned a vacation staple on the park for years to come back.
Minnie Mouse’s Lengthy-Awaited Debut in 2024
This 12 months, Minnie Mouse will lastly be part of the parade, making her long-overdue debut. Macy’s is rolling out the purple carpet for Minnie’s arrival with particular pop-up outlets throughout the nation, the place followers can discover unique Minnie ears, blown-glass ornaments, T-shirts, and extra to have a good time her first look within the Thanksgiving Day Parade.
For these fortunate sufficient to catch the parade this 12 months, you’ll see Minnie take her first float down thirty fourth Avenue, decked out in her iconic purple bow and polka-dot costume. Macy’s and Disney are additionally unveiling a brand new Disney Cruise Line float honoring all eight ships, together with the newest, the Disney Treasure.
As all the time, I’ll be watching from my favourite chair, espresso in hand, as Minnie makes her grand entrance. The 98th annual Macy’s Thanksgiving Day Parade airs dwell on NBC, and it’s a convention you gained’t wish to miss—whether or not you’re on thirty fourth Avenue or tuning in from house.
