Oravel Stays Limited, the dad or mum firm of OYO, has introduced its rebrand to PRISM, a company identification designed to replicate its expanded world presence and diversified portfolio.
Based in 2012 by Ritesh Agarwal, OYO started by standardising small motels in India to make inexpensive, trusted stays accessible. Through the years, the group has developed right into a global hospitality and travel-tech ecosystem spanning greater than 100 million clients throughout 35+ nations. Its portfolio now contains price range motels beneath OYO, premium choices akin to Townhouse, Sunday and Palette, vacation homes like Belvilla and DanCenter, prolonged keep residences akin to Studio 6, and workspace and celebration options by means of Innov8 and Weddingz.in.
The rebrand underscores the group’s premiumisation technique whereas reinforcing know-how as its basis. PRISM represents the readability and variety of the group’s spectrum of manufacturers and providers, whereas OYO will proceed to stay its consumer-facing identification in price range journey.
“The transition to PRISM marks the institution of a future-ready company structure designed to align our increasing portfolio with our long-term imaginative and prescient,” mentioned Ritesh Agarwal, Founder & Group CEO, PRISM. “PRISM is powered by a powerful know-how engine, deeper funding in information science and AI, and a dedication to serving to our companions develop profitably whereas delighting clients worldwide.”
Watch Ritesh Agarwal converse : Twitter hyperlink
Companions welcomed the transfer, highlighting the corporate’s position in enabling unbiased hoteliers and asset house owners to scale. “Over the previous 7 years with OYO, now PRISM, I’ve expanded from a single property to 18 motels. The partnership has been transformative—the crew’s assist and experience have pushed constant development,” mentioned Ramu Nayudu, proprietor of Hyderabad-based SV Accommodations Group.
Sam Patel, Founder & CEO of Natson Lodge Group, added: “I’ve been a part of the G6 and now Prism household for over 20 years. Whereas I personal motels with a number of different manufacturers, over 60% of my whole portfolio is with G6 Hospitality. I’m excited for this new journey with Prism, and all of the alternatives it is going to carry for asset house owners within the USA and worldwide.”
The identify PRISM was chosen by means of a worldwide naming competitors that attracted greater than 6,000 submissions. It represents the group’s position in bringing collectively numerous hospitality experiences, from quick stays and luxurious escapes to technology-driven options, beneath one company umbrella.
