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    Home » The hidden power of cultural exchanges in countering propaganda and fostering international goodwill
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    The hidden power of cultural exchanges in countering propaganda and fostering international goodwill

    morshediBy morshediMay 30, 2025No Comments6 Mins Read
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    The hidden power of cultural exchanges in countering propaganda and fostering international goodwill
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    At a time when China is believed to spend about US$8 billion yearly sending its ideas and culture around the world, President Donald Trump has proposed to cut by 93% the part of the State Department that does the identical factor for the USA.

    The division is known as the Bureau of Educational and Cultural Affairs. Amongst its different actions, the bureau brings overseas leaders to the U.S. for visits, funds a lot of the Fulbright international student, scholar and teacher exchange program and works to get American tradition to locations all throughout the globe.

    Does this matter?

    As a historian specializing in the role of communication in foreign policy, I believe it does. Repute is a part of nationwide safety, and the U.S. has traditionally enhanced its repute by constructing relationships by way of cultural instruments.

    Earlier U.S. administrations have realized this, together with throughout President Donald Trump’s first time period, when his crew, led by Assistant Secretary of State for Instructional and Cultural Affairs Marie Royce, raised the Bureau of Educational and Cultural Affairs budget to an all-time high.

    Fashionable Jazz Quartet traveled to Germany in 1960 as jazz ambassadors on a State Division-sponsored tour.

    Giving politics a human dimension

    Authorities-funded cultural diplomacy is an outdated observe. In 1889, President Benjamin Harrison’s authorities hosted a delegation of leaders from Latin America on a 5,000-mile rail tour across the American heartland as a curtain raiser for the first Pan-American conference. The guests met quite a lot of American icons, from wordsmith Mark Twain to gunsmiths Horace Smith and Daniel B. Wesson.

    President Teddy Roosevelt initiated the primary longer-term cultural trade program by spending cash raised from an indemnity imposed on the Chinese language authorities for its mishandling of the Boxer Rebellion, throughout which Western diplomats had been held hostage. The program, for the education of Chinese people, included examine within the U.S. In distinction, European powers did nothing particular with their share of the cash.

    Throughout World II, Nelson Rockefeller, who led a special federal agency created to construct hyperlinks to Latin America, introduced South American writers to the U.S. to expertise the nation firsthand. In so doing, he invented the short-term leader visit as a type of exchange.

    This work went into excessive gear through the Fifties. The U.S. sought to stitch postwar Germany again into the neighborhood of countries, in order that nation turned a specific focus. Programs linked rising international leaders to Individuals with comparable pursuits: physician to physician; pastor to pastor; politician to politician.

    I discovered that by 1963, one-third of the German federal parliament and two-thirds of the German Cabinet had been cultivated this manner.

    Visits gave a human dimension to political alignment, and returnees had the power to talk to their countrymen and girls with the authority of private expertise.

    From jazz to selling peace

    The globally targeted International Visitor Leadership Program constructed early-career relationships between U.S. residents and younger overseas leaders who later performed a central position in aligning their nations with American coverage.

    Practically 250,000 individuals have traveled to the U.S. since 1940, together with about 500 who went on to lead their own governments.

    Future Prime Minister Margaret Thatcher of Britain visited as a young member of Parliament; F.W. De Klerk got here from South Africa and noticed the post-Jim Crow South earlier than he helped lead his country to dismantling apartheid; and Egypt’s Anwar Sadat visited the U.S. and started to construct belief with Individuals a decade earlier than he turned chief of his nation and partnered with President Jimmy Carter to advance peace with Israel.

    British Prime Minister Margaret Thatcher’s observe from 10 Downing Road about her 1967 trade go to to the US – ‘Forevermore I shall be a real pal to the USA.’
    U.S. Department of State

    Cultural work extra broadly has included serving to export U.S. music to places the place it could not usually be heard. The Cold War tours of American jazz musicians are justly well-known. Work bringing collectively the world’s generally persecuted writers for artistic sanctuary on the International Writing Program at the University of Iowa is less well known.

    The Reagan administration organized citizen-to-citizen meetings with the Soviet Union to thaw the Chilly Battle. Reagan’s principle was that abnormal residents may join: He imagined a typical Ivan and Anya assembly a typical Jim and Sally and understanding each other.

    Present applications embrace bringing rising highfliers in tech, music and sports to the U.S. to connect with and be mentored by Individuals in the identical subject after which go residence to be a part of a dwelling community of enhanced understanding. Such applications are at risk of being lower below Trump.

    Hip hop artists sitting in a crowd of smiling young people in an auditorium.
    5 U.S. hip-hop artists traveled to Harare, Zimbabwe, in 2024 to carry out for audiences and collaborate with native artists as a part of the State Division’s Subsequent Degree program.
    U.S. Department of State

    Private expertise conquers stereotypes

    How precisely does this work advance U.S. safety?

    I see these exchanges because the nationwide equal to the recommendation given to a diplomat in kidnap coaching: Attempt to set up a rapport along with your hostage-taker in order that they are going to see the individual and be inclined to mercy.

    The Bureau of Instructional and Cultural Affairs is the a part of the Division of State that cultivates empathy and implicitly counters the claims of America’s detractors with private expertise. Fairly merely, it’s more durable to hate individuals you actually know. Greater than this, exchanged individuals continuously turn out to be the core of every embassy’s native community.

    After all, an trade program is only one a part of a nation’s reputational safety.

    Repute flows from actuality, and actuality is demonstrated over time. Traditionally, America’s repute has rested on the well being of the nation’s core establishments, together with its legal system and higher education in addition to its lifestyle.

    U.S. reputational safety has additionally required reform.

    Within the Fifties, when President Dwight Eisenhower confronted an onslaught of Soviet propaganda emphasizing racism and racial disparities throughout the U.S., he understood that an efficient response required that the U.S. not solely showcase Black achievement but in addition be much less racist. Civil rights became a Cold War priority.

    Immediately, when the U.S. has no shortage of international detractors, observers at residence and overseas query whether or not the nation stays a good example of democracy.

    As lawmakers in Washington debate federal spending priorities, constructing relationships by way of cultural instruments could not survive price range cuts. Traditionally, each side of the political aisle have failed to understand the importance of investing in cultural relations.

    In 2013, when nonetheless a common heading Central Command, Jim Mattis, later Trump’s secretary of protection, was blunt about what such lack of regard would imply. In 2013 he instructed Congress: ‘If you happen to don’t fund the State Division absolutely, then I need to buy more ammunition, ultimately.“

    This story has been up to date to characteristic the right photograph of Della Mae’s efficiency at an orphanage in Kyrgyzstan.



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