After an entertainment-heavy 2024 with record-breaking journey for Taylor Swift’s Eras Tour and different widespread occasions, Individuals appear to indicate no indicators of slowing down of their need to take pleasure in leisure experiences and relish of their chosen fandoms.
A brand new Trip Confidence Index from Allianz Companions USA discovered that 63% of Individuals plan on attending at the least one ticketed occasion this 12 months. Forty-three wish to attend a sporting occasion, and 29% will journey simply to attend a serious popular culture occasion — a 5% improve from 2024.
Occasion-driven journey aligns particularly with youthful generations’ elevated need to spend cash on experiences over materials items, with 40% of vacationers aged 18-34 anticipating to attend an occasion away from their hometowns. By comparability, solely 9% of vacationers over 55 are planning on doing the identical.
A worldwide ballot performed by EY additionally discovered comparable leanings: 44% of vacationers worldwide and 52% of Individuals are planning to journey to attend an occasion for enjoyable this 12 months.
“As vacationers look to get extra out of each journey, we’re seeing extra journeys tied to dwell experiences that matter, whether or not it is a bucket-list live performance or a serious sporting occasion,” mentioned Emily Hartman, Basic Supervisor at Allianz Companions USA.
Allianz encourages vacationers to contemplate reserving journey safety for his or her occasions.
