Journey administration firm TAG has launched a brand new sport division, which turns into the UK-based agency’s seventh specialty division.
TAG, which specialises in leisure, enterprise and occasions, stated increasing into sport was a “pure evolution” because it was “famend for dealing with advanced group motion logistics in high-pressure environments”.
Jens Penny, TAG’s CEO, added: “Whereas we’ve been working with sporting shoppers for years, it was time we made it official. This new division is devoted to assembly the distinctive logistical wants {of professional} and beginner sports activities organisations, athletes and groups.
“Welcoming the official addition of sport represents our dedication to personalising our service choices to satisfy the various wants of shoppers world wide.”
The launch of the game division comes as TAG additionally unveiled a brand new redesigned web site, which affords entry to all seven divisions: touring, manufacturing, company, funding administration, non-public journey, occasions and sport.
Justine Liddelow, TAG’s vp of leisure gross sales and account administration, stated: “Sport has at all times been about teamwork, ambition and a real sense of dedication – values which can be deeply embedded into our firm DNA.
“With many years of expertise orchestrating advanced group actions, usually throughout borders and beneath tight deadlines, we’re uniquely outfitted to serve the dynamic world of sport.”
TAG, which was previously often called The Appointment Group, was arrange in 1988 and now operates from greater than 20 places world wide. It was ranked because the 13th largest TMC within the UK within the listing of Europe’s Leading TMCs 2025. The corporate is owned by private equity firm ECI Partners.
