The Super Bowl has achieved its greatest viewers ever for the second 12 months in a row: A median of 126 million viewers watched the Philadelphia Eagles play the Kansas Metropolis Chiefs on Feb. 9.
That’s a 2% enchancment from final 12 months’s telecast, which was already reported by Nielsen because the largest TV audience it had ever recorded. This 12 months’s complete accounts for viewers throughout Fox, Fox Deportes, Tubi, Telemundo and NFL digital properties as measured by Nielsen, Fox and the NFL, whereas final 12 months’s 123.7 million viewers have been measured throughout CBS, Paramount+, Nickelodeon, Univision, CBS Sports activities and the identical NFL digital properties.
In accordance with Fox, viewership peaked through the second quarter of the sport, with a mean of 135.7 million viewers between 8 and eight:15 p.m. ET.
The community says that streaming viewership of the Tremendous Bowl additionally hit an all-time excessive with 13.6 million of the whole viewers tuning in by way of Tubi and slightly below 1,000,000 utilizing NFL+ or different NFL platforms.
Moreover the sport itself, the half-time present was a significant draw to the telecast. Kendrick Lamar was the headliner, notably performing his Drake diss monitor “Not Like Us” — just lately named essentially the most embellished track in Grammy historical past — and bringing out movie star company together with SZA, Samuel L. Jackson, Serena Williams and Mustard.
The telecast additionally featured the standard multitude of celebrity-filled advertisements. On YouTube, the most-watched commercials included a Reserving.com advert that includes the Muppets, a Goldilocks-themed Ram Vehicles advert led by Glen Powell and an advert for the Google Pixel 9.
