That is the primary in a collection from TheWrap exploring how sports activities is reworking the leisure enterprise.
“God is aware of, you’ll hear the phrase ‘sports activities’ 10,000 instances this week,” Mark Marshall, chairman of NBCUniversal international promoting and partnerships, mentioned on the studio’s upfront in Might, kicking off per week by which that determine might need been exaggerated, however not by a lot.
As linear TV clings to relevance and media and tech-run streaming providers search to cement their bond with subscribers, sports activities is having “a second” within the business, as Marshall famous, fueling explosive development for sports activities rights, gobbling up primetime actual property and elevating questions on whether or not it is a…
