TOKYO, Jun 12 (News On Japan) –
Seven-Eleven has revived its standard 100 yen rice ball promotion beginning right now, marking the primary time in 5 years it has launched such a marketing campaign regardless of hovering rice costs.
Cabinets at the moment are stocked with acquainted choices equivalent to plum and salmon rice balls, all priced at 100 yen for a restricted four-day interval. Merchandise usually priced as much as 170 yen earlier than tax are included within the promotion.
One buyer stated, “At 100 yen, I should purchase as many as I need.” One other recalled, “They used to do 100 yen rice balls earlier than, and I purchased them usually again then. Currently, although, they have been a bit too costly for me.”
With rice costs climbing, Seven-Eleven has raised costs on its rice balls twice this yr, resulting in sluggish gross sales development.
Okajima Noriyuki, govt officer at Seven-Eleven Japan, stated, “Rice ball gross sales are a vital level of contact with prospects. By making them extra reasonably priced, we hope buyers will even buy different objects.”
Seven-Eleven’s rivals are additionally taking steps to retain prospects. At FamilyMart, prospects who purchase rice balls or boxed lunches now obtain a 20 yen low cost coupon to be used on future rice ball purchases. FamilyMart raised rice ball costs yesterday however offset the rise with the brand new coupon provide.
A buyer who acquired the coupon stated, “Even 20 yen provides up, so I respect it. I intend to make use of it, however generally I overlook and miss the expiration date.”
For frequent buyers, FamilyMart can be promoting rice ball low cost passes by its app, providing 1,000 yen price of reductions for 500 yen.
FamilyMart’s Kurihara Yusuke stated, “We hope this may encourage folks to go to the shop and grow to be repeat prospects.”
In the meantime, Lawson introduced final week that it’ll start promoting rice balls comprised of 2023-harvested aged rice beginning in July. As worth hikes proceed throughout the sector, firms are experimenting with strategic reductions to carry on to prospects.
Supply: TBS
