“With CPQ extra seamlessly embedded into the gross sales and order administration capabilities, sellers can improve productiveness by exponentially lowering time in direction of constructing gross sales quotes and recording alternatives within the system. But additionally, because the system learns, it might additionally suggest the proper services so as to add to a specific deal or assist in producing cross-sell and upsell income potential,” mentioned Martin Schneider, vice chairman and principal analyst at Constellation Analysis. “Logik.ai customers who wouldn’t have ServiceNow can undoubtedly add extra self-service capabilities to drive extra frictionless commerce inside their enterprise and supply extra seamless buyer expertise.”
As for a way these CRM capabilities tie into ServiceNow’s service administration capabilities, Schneider mentioned the corporate’s method to agentic AI and workflow will additional automate the CPQ course of and convey in additional information sources to offer suggestions and configurations. The acquisition will benefit from different synergies amongst the CRM and repair administration merchandise as properly, he mentioned.
“Service administration, whether or not it’s inside helpdesk or exterior call-center or help heart, is contained in the ‘CRM lifecycle’ of promoting, gross sales, buyer help/expertise. ServiceNow is just constructing out a full suite of CRM choices. And given their distinctive core workflow, these are going to be compelling, once more, when you think about ServiceNow’s funding in agentic and generative AI capabilities,” Schneider defined.
