Within the Mallorca, the Silver Technology, or ‘Sellenials’ (aged 55-74), as they’re identified right here, are popping out because the dominant financial drive and reshaping consumption and sustaining key industries.
A lot has been stated in regards to the youthful era and their head-spinning new applied sciences, however removed from the stereotype of a youth-driven economic system, the older demographic is main spending in leisure, high-quality tourism, well being, and wellness, and exhibiting better monetary stability and free time.
In response to a current report, the Silver Technology’s financial affect is blatantly clear, with predictions estimating they’ll account for greater than 35 per cent of Mallorca’s GDP inside 5 years. In Mallorca, their excessive buying energy is obvious to see throughout two subgroups: lively Silvers (55-65) and retirees (66-74). Each prioritise high quality items and companies, inflicting companies to rethink advertising and marketing methods. Lively Silvers are more and more digital-savvy, pushing manufacturers to adapt social media campaigns to focus on belief, closeness, and personalisation.
Tourism, the primary pillar of Mallorca’s economic system, thrives on silver spending. With a desire for longer stays, swankier resorts, and specifically tailor-made experiences, they’re repeat guests with money to splash, drawn to the island’s very best local weather and wellness choice. Well being and wellness sectors additionally see important progress, from specialised gyms to physiotherapy and aesthetic remedies, as Silvers are all about lively ageing.
Removed from ‘passive’, The ageing inhabitants had an index of 114 aged per 100 youths in 2024, and due to this fact remodeled the labour market. The Balearics’ exercise fee for these over 55 stands at 35.28 per cent, amongst Spain’s highest.
The Silver Generation is redefining the economic system and employment, making themselves a buyer profile to not ignore.
