Chapter 2 Drip, the purpose-led style label based by Rhea Chakraborty and Showik Chakraborty, has introduced the profitable shut of a strategic funding spherical. Backed by a rising group and guided by mentors Ashni Biyani and Kishore Biyani—stalwarts of the Indian retail panorama—this milestone marks a brand new section for the model.
Rhea and Showik Chakraborty’s Chapter 2 drip secures strategic funding, plans first on-ground retailer
Rooted in storytelling, transformation, and emotional authenticity, Chapter 2 Drip has steadily constructed a group that connects via shared experiences, second possibilities, and daring self-expression—utilizing style as a canvas for deeper which means.
Following profitable collaborations with cultural icons like Tinder and Kingfisher, Chapter 2 Drip will now open its first on-ground experiential retailer within the second half of Could 2025. The house goals to be greater than only a retail vacation spot—it’s a sanctuary for self-expression, group, and creativity.
“This partnership is deeply private and profoundly strategic,” stated Rhea Chakraborty, co-founder of Chapter 2 Drip. “We consider clothes is a medium of self-expression, transformation, and therapeutic. This subsequent section permits us to carry that perception to life in a extra tangible, immersive manner.”
Showik Chakraborty, co-founder and CEO, added, “From the start, Chapter 2 Drip has been about folks—about tales that should be seen, heard, and worn. With this new assist and our first bodily house, we’re excited to welcome our group into the world we’ve been constructing.”
The funding will assist Chapter 2 Drip’s continued digital development, launch of its flagship retailer, and additional improvement of emotionally resonant style that empowers individuality and embraces vulnerability.
Additionally Learn: Rhea Chakraborty pens emotional note as ‘Fauji Daughter’ amid Indo-Pak tensions; salutes armed forces families
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