Philips, the worldwide well being expertise firm, has introduced plans to broaden its portfolio of male grooming and mother-and-child care merchandise in India, whereas additionally introducing choose worldwide product classes to the home market.
Philips India not too long ago launched the rechargeable intimate skin-protect grooming gadget OneBlade, focusing on Gen Z customers, and famous that premium merchandise are quickly gaining traction. The corporate reported over 75 per cent development in its premium phase, reflecting a transparent client shift in the direction of higher-end choices.
“We’ll proceed to strengthen male grooming and mother-and-child care with steady improvements, whereas additionally bringing our world product classes, already profitable in different markets, into India,” stated Smit Shukla, head of Philips Private Well being India Subcontinent, in an interview with PTI.
He additional talked about that the corporate possesses a broad world portfolio in oral care and is evaluating its potential introduction to the Indian market. Philips is fastidiously assessing which merchandise are prone to drive essentially the most client demand within the nation.
Vidyut Kaul, head of Private Well being for Philips’ Development Area (JAPAC, ISC, META & LATAM), acknowledged that, excluding the handbook razors phase, the market has been rising at a mid-to-high single-digit annual charge over the previous 5 years. Philips India presently holds roughly 50–60 per cent market share within the grooming phase.
In April this yr, the corporate launched its most superior and premium shaver, noting that demand within the premium phase has exceeded provide, with development surpassing 75 per cent.
Kaul highlighted that the male grooming phase continues to be a key development driver, adopted intently by mother-and-child care. Each portfolios have carried out exceptionally properly over the previous two to a few years, and they’re anticipated to drive additional development whereas increasing client entry.
“As well as, the private care and private grooming segments will proceed to speed up the expansion journey in India,” Kaul added.
