A veteran of 16 seasons at Wisconsin and 23 years within the sports activities business, Patrick Herb was named the Assistant Athletic Director of Strategic Communications in 2024 after most not too long ago serving because the Badgers’ Director of Communications and Model Technique. Along with overseeing Wisconsin’s Model Communications division, Herb is the first media relations contact and strategic model supervisor for the Badgers soccer program.
As lead communications director for Wisconsin Athletics, Herb oversees publicity, media relations and strategic communications for the college’s 23 sports activities. Herb additionally serves as the first media contact for Athletic Director Chris McIntosh and division vast initiatives.
Since 2019, Herb has served because the Director of Model Technique at Wisconsin, taking part in a central function in a number of department-wide exterior initiatives, together with COVID-19 response, Badger Legacy Marketing campaign fundraising effort, launching the division’s “Energy of Us” variety and inclusion initiative in addition to the transition of athletic director management. Herb has additionally served because the model supervisor for UW’s males’s basketball program and led the Badgers males’s basketball communications efforts from 2008-2019.
Herb has served because the sideline reporter for the Wisconsin Radio Community’s broadcasts of Badgers soccer video games since 2009 and has common segments on the community’s soccer and males’s basketball radio pregame reveals. From 2014-2016, Herb additionally served a guide to UW Athletics Director and School Soccer Playoff committee member Barry Alvarez, attending every of the primary three CFP championship video games.
Throughout his time with Wisconsin, Herb has served as emcee for quite a few exterior occasions together with Rose Bowl pep rallies, six Garding In opposition to Most cancers Signature Galas and plenty of different division occasions. Herb additionally co-hosted a preferred podcast on Wisconsin Athletics in 2019-20, titled “Behind the Badgers.”
As Assistant Director of Athletic Communications (2008-18), Herb oversaw the communications efforts for Wisconsin males’s basketball’s back-to-back Last 4 runs in 2014 and 2015, together with the promotion of 2015 consensus Nationwide Participant of the Yr Frank Kaminsky. The guide he authored on the Badgers’ exceptional run, Make ’Em Believe, was launched in June 2015.
Previous to Wisconsin, Herb spent seven seasons with the Kansas Metropolis Chiefs (2001-07), most not too long ago because the supervisor of media relations. In his function with the Chiefs, Herb labored intently with the gamers, coaches and employees, aiding with the membership’s day-to-day media operations and logistics. He was additionally editor of the staff’s GameDay Journal and helped launch the staff’s first digital video presence “Entry Arrowhead,” serving as on-air host and artistic strategist. Throughout his tenure, Herb labored 5 Tremendous Bowls and was assigned to help the San Diego Chargers PR Workers for the 2008 AFC Championship Recreation.
A 2001 graduate of the College of Wisconsin, Herb and his spouse, Lindsay, are each Appleton, Wis., natives and presently reside in Verona with their sons, Tyler and Austin.
