Monday, March 17, 2025
The Pacific Asia Journey Affiliation (PATA) and Journey Unity, a non-profit group devoted to selling range in journey and tourism by way of particular person and neighborhood empowerment, have formally partnered by way of a Memorandum of Understanding (MOU).
Finalized in January 2025, the two-year settlement displays a shared dedication to constructing a extra inclusive, accessible, and equitable tourism trade whereas supporting sustainable development throughout the Asia Pacific area.
This partnership with Journey Unity reaffirms PATA’s dedication to making a tourism trade that values range and gives alternatives for all,” stated PATA CEO Noor Ahmad Hamid. “Collectively, we intention to drive significant change, making certain that journey continues to function a strong pressure for connection, empowerment, and progress.
By this partnership, PATA and Journey Unity will collaborate on a number of initiatives, together with cross-promoting occasions and actions, providing reciprocal talking alternatives, and offering unique advantages for his or her members. These advantages embrace reductions, early entry to offers, and enhanced help in connecting with certified patrons.
Moreover, the 2 organizations will formally launch joint efforts in human capital improvement by internet hosting workshops and cohort applications for PATA’s youth neighborhood. These applications will deal with key matters comparable to sustainability and variety, fairness, and inclusion (DEI), equipping the following technology of tourism professionals with important abilities and information. By fostering a extra numerous, inclusive, and expert workforce, PATA and Journey Unity intention to strengthen profession pathways and help long-term capacity-building efforts within the journey and tourism trade.
Journey Unity Govt Director Roni Weiss stated, “Journey Unity was based on the idea that journey has the ability to unite folks of all backgrounds and identities. This partnership with PATA permits us to amplify the worldwide influence of inclusive practices, bringing our mission extra deeply into the Asia Pacific area. We’re excited to collaborate with our pals at PATA to create alternatives that empower people and communities whereas driving significant progress within the journey trade.”
