Ospree Duty Free has launched ‘Duty Free Now Free’, a nationwide value-back retail initiative that redefines duty-free procuring at Indian airports. Initially launched in June 2025, the year-long marketing campaign is lively at Mumbai Airport—the biggest taking part hub—and has now expanded to regional areas reminiscent of Ahmedabad, Lucknow, Thiruvananthapuram, Jaipur, Mangalore, and Amritsar.
The initiative permits buyers to unlock journey and way of life advantages equal to their spending. By scanning a QR code at checkout, prospects obtain personalised vouchers on WhatsApp, enabling prompt entry to perks throughout Adani’s portfolio of providers. These embrace Pranaam premium airport providers, parking privileges, and reductions on journey bookings by way of Yatra and Ixigo. Further worth comes from partnerships throughout Adani’s hospitality and retail ecosystem, together with Cococafe, Adani Lounge, Widespread Home Brewery, and Skybites Inflight Meals.
The marketing campaign is structured round various metropolis thresholds, providing value-back exceeding ₹20,000 in Mumbai and greater than ₹10,000 throughout regional airports. Designed for each worldwide and regional travellers, the mannequin ensures that prospects obtain constant, tangible advantages no matter departure level.
“Responsibility Free Now Free is a step in the direction of making duty-free procuring a extra built-in a part of the journey expertise,” mentioned an Ospree Responsibility Free spokesperson. “By combining retail with rewards that reach into on a regular basis providers, the programme builds deeper engagement and ensures passengers derive actual worth from their purchases.”
The programme is predicted to broaden with new model companions over the approaching months, additional broadening its attain and advantages. For travellers, this gives not solely higher financial savings but in addition an enhanced retail expertise that ties airport shopping to wider way of life privileges.
With its digital-first model, Ospree Responsibility Free positions itself as a key participant in modernising journey retail, guaranteeing that duty-free procuring is each rewarding and related to evolving shopper expectations.
