“If that’s the place the exports are going, then that’s the place they’re going – to see their clients.”
Final yr, New Zealand had its worst non-Covid recession since 1991.
“Lots of people needed to knuckle down final yr round their spend,” Rawnsley advised the Herald.
“Popping out of Christmas into 2025, the throttle turned on and everybody wanted to get out and see their clients, try this face-to-face, and even for us internally, we’ve such a robust concentrate on being in entrance of shoppers.
“The strongest indication we’ve round that’s much more conferences and in-person conferences.”
She mentioned it was more durable to choose up on emotional intelligence cues with video calls.
SkyCity final week revealed the Worldwide Conference Centre had already booked nine events set to host 15,500 people from the center of subsequent yr to mid-2028.
Rawnsley mentioned extra companies additionally appeared eager on awards ceremonies, client-facing occasions, and different methods to carry individuals collectively.
Brent Thomas, Orbit World Journey director, mentioned elevated transtasman flight capability was a significant component impacting enterprise journeys now.
“When you’ve bought that competitors, there’s elasticity of provide and demand, and that assists by way of company journey as properly.”
He mentioned there was a scarcity of provide regardless of cheap demand in late 2023.
“They had been price-takers relatively than being a price-maker,” Thomas mentioned of enterprise travellers at the moment.
And final yr there was a discount in demand as a result of sluggish economic system, he mentioned.
Now, it appeared a greater stability had been achieved.
“Airways are responding and so they’re getting extra of those planes approaching faucet and so they’re on the lookout for the chance,” he mentioned.
“As an exporting nation, we’ve to exit and meet our clients, and we’ve to exit and meet our suppliers.”
He mentioned extra comparatively low-cost seats had been now accessible.
“The conversations to encourage tourism again into New Zealand are all about bringing that capability again into the market. And that’s actually good from an outbound standpoint as a result of we backfill these planes.”
Stats NZ knowledge confirmed more overseas tourists visited last year than in 2023, with some document numbers from the US.
However abroad customer arrivals in December 2024 had been nonetheless 11% under pre-Covid ranges.
Worldwide Air Transport Affiliation (IATA) knowledge for January confirmed Asia-Pacific carriers contributing to a lot of the enhance in worldwide complete passenger visitors, and home visitors in China up 10% year-on-year.
Thomas mentioned even when a selected main economic system akin to China picked up, sparking extra journey demand from New Zealand, it usually took time for airways to regulate.
“We will solely encourage the airports and the Authorities to work intently with these alternatives as a result of it’s going to be important for the nation.”
Rawnsley mentioned some native companies wanting to go to regional New Zealand had been being extra proactive.
She mentioned some shoppers had been switching to “non-traditional carriers” akin to Air Chathams and Originair.
“So it could be the next worth level, however it’s extra productive for them to do this.”
Originair locations embrace Nelson, Westport, Hamilton and Palmerston North.

Rawnsley was broadly upbeat about second-quarter prospects.
“There may be much more hope on the market for lots of companies. There are definitely nonetheless loads which can be hurting and have needed to actually pull again on their journey.
“However for a few of our larger shoppers and new shoppers … we’re seeing actually optimistic indicators round that persevering with to extend, which is nice.”
As for workers desirous to attend occasions however nonetheless going through administration reluctant to spend something on journey, Rawnsley mentioned: “The suggestions we’re getting from our shoppers is you’ve bought to do this enterprise face-to-face.”
Rawnsley beforehand had greater than a decade with the Chiefs, together with because the rugby franchise’s business GM.
She mentioned based mostly on latest suggestions, there was sturdy curiosity from the aviation and lodging sectors to construct relationships by visiting their contacts and clients.
“We now have each airline doable, lodge properties coming in, and so they come and see us in each Hamilton and Tauranga. They arrive into the workplace and so they wish to speak as a result of they wish to construct that relationship. And clearly, that begins to construct out that loyalty.”