World ministry Main The Approach, based by Egyptian-American pastor and evangelist Michael Youssef, has launched a free digital instrument designed to offer prompt responses to questions in regards to the Bible.
The instrument, referred to as MY Faith Assistant, is out there on the ministry’s web site and cell app. It makes use of expertise to ship concise, Scripture-based solutions and may join customers with pastoral care. Main The Approach mentioned the platform is meant to assist individuals discover religion questions and entry Christian sources on-line.
In keeping with the ministry, pilot testing recorded about 2,400 conversations overlaying 191 biblical subjects. When customers categorical pressing wants or point out curiosity in salvation, the instrument directs them to Main The Approach’s pastoral care group for follow-up. The assistant may counsel sermons, Bible studying plans, and topical research.
Youssef mentioned the launch builds on the ministry’s historical past of utilizing expertise in evangelism, which has included shortwave radio and satellite tv for pc tv. “This assistant permits anybody — from the curious skeptic to the mature believer — to obtain reliable solutions rooted in Scripture,” he mentioned.
Michael Tilley, the ministry’s chief advertising and marketing and communications officer, mentioned the instrument is designed to supply greater than data. “Our imaginative and prescient is just not merely to tell however to rework,” he mentioned.
The initiative is a part of the ministry’s multi-year “Open Door Marketing campaign,” which seeks to develop its world outreach throughout a number of platforms. The assistant is presently out there in the US, with enlargement to Canada, Europe and Australia deliberate for October 2025.
Such expertise is one in every of a rising variety of digital instruments now being developed by Christian ministries to offer quick entry to biblical content material and discipleship sources, reflecting a wider development of integrating religion outreach with synthetic intelligence and cell platforms.
Based in 1989, Main The Approach broadcasts Christian programming in a number of languages by tv, radio and digital platforms. The ministry additionally operates a satellite tv for pc TV channel, conducts evangelistic rallies and distributes solar-powered audio units with biblical content material.
