In a cavernous studio exterior Madrid teeming with TV business stars, Netflix is mixing previous information with fashionable expertise to attempt to concoct a successor to its international hit “Cash Heist”, extensively thought of probably the most profitable Spanish collection ever.
The dystopia “Billionaires’ Bunker”, to be launched on Friday and set in a big underground fortress providing gyms, a backyard and a flowery restaurant, is the US streaming large’s newest Spanish super-production.
The goal is to conjure the magic of “Cash Heist”, a collection a few group of wily robbers who maintain up the Spanish nationwide mint, which was Netflix’s first non-English-language international success after launching in 2017.
Migue Amoedo, visible inventive director of “Billionaires’ Bunker” (El Refugio Atómico in Spanish), described “Cash Heist” (La Casa de Papel) as “the turning level of the business”, saying they now had “the recipe” for repeating its success.
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Nearly 1,000 Netflix motion pictures and collection have been shot in Spain since 2017, highlighting the nation’s position as a rising audiovisual manufacturing powerhouse.
Co-chief government Ted Sarandos has mentioned the corporate’s Spanish titles generated greater than 5 billion hours of viewing in 2024 alone.
Spanish screenwriters Alex Pina and Esther Martínez Lobato had been behind “Cash Heist”, its spin-off “Berlin” and “Sky Rojo”, productions that underline the potential for native settings to achieve worldwide stardom.
“I’m all the time shocked by the large energy of how an unique native story might be common on the similar time,” Pina lately advised reporters.
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“I do not really feel we needed to change something by way of the programmes’ character, narrative or DNA,” he continued, saying Netflix demanded no adaptation.
The positioning’s head of manufacturing, Victor Martí, added: “We’re very blissful to work from this slim angle on the planet… and provide our native storytelling to a worldwide viewers.”
‘Recipe for achievement’
After bursting onto the Spanish market in 2015, Netflix inaugurated its first studios exterior the US in Madrid’s northern outskirts in 2019, making it a serious European hub.
In June, Netflix introduced greater than €1 billion ($1.2 billion) of funding in its Spanish productions by means of to 2029.
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The Tres Cantos studio harbours conventional bodily decor along with cutting-edge expertise similar to digital plateaus inside its nearly 22,000 sq. metres (236,000 sq. toes) of area.
In a hangar, an enormous plateau measuring 30 metres lengthy and 6 metres excessive brings to life static or animated photographs: a sea of clouds, a panorama of skyscrapers or a rustic street.
“We have now just a little little bit of every little thing right here to shoot and produce… we’re testing a number of applied sciences for the primary time,” mentioned Marti.
The expertise “permits us to scale back the hole” between Spanish and European cinema and the US, added Amoedo, who mentioned 80 p.c of “Billionaires’ Bunker” was shot indoors.
