INDIAN WELLS, CA — The 2025 BNP Paribas Open skilled tennis match begins this weekend in Indian Wells, and organizers anticipate the occasion’s financial influence will probably be vital.
Based on BNP Paribas Open officers, final 12 months’s match generated an estimated whole gross financial influence of greater than $852 million within the Coachella Valley regional economic system.
The annual mixed ATP Masters 1000 and WTA 1000 occasion attracts hundreds of spectators from across the globe to the state-of-the-art Indian Wells Tennis Backyard. This 12 months’s occasion runs March 2-16 and options the most important names in males’s and girls’s skilled tennis.
A complete of 493,440 followers attended the match over the two-week interval in 2024 — a brand new occasion document. Based on organizers, 94 p.c of all distinctive spectators traveled from outdoors the area.
The BNP Paribas Open additionally studied the influence that the 2024 match had on regional employment. Based mostly on whole direct financial influence, the full-time equivalents of these employed by the occasion have been estimated at 12,149.
Following final 12 months’s occasion, Philippe Dore, chief advertising and marketing officer of the BNP Paribas Open, stated the match continues to ship a constructive influence on the Coachella Valley economic system.
“With almost $1 billion in whole influence …, we stay poised for sustained success and development in the neighborhood for years to return,” he stated.
For extra details about the match, the gamers, the schedule and tickets, go to bnpparibasopen.com.
