BANGKOK, Dec. 15, 2025 (GLOBE NEWSWIRE) — As the vacation season approaches, MBK Center has launched a brand new marketing campaign video showcasing world vacationers’ experiences. Underneath the theme “Step into Thainess – Store like a Thai,” the marketing campaign blends Thailand’s distinctive tradition, life-style, and humanities with the buying expertise. It goals to spice up tourism throughout the excessive season and promote MBK as a Cultural Purchasing Vacation spot. The initiative focuses on interesting to all generations whereas spreading the heat, attraction, and friendliness of Thai buying, alongside cultural occasions that go away an enduring impression on guests.
Miss Puttachad Srinisakorn, CMO of MBK Public Firm Restricted, stated, ““Step into Thainess – Store like a Thai” is a marketing campaign that highlights vacationers’ voices. Our analysis revealed that vacationers worth not simply merchandise, however the Thai means of bargaining with smiles and friendship—a facet that’s distinctive to our tradition. MBK Middle is greater than a mall; it’s a cultural vacation spot. By incorporating parts like ‘Khon Dance’ and ‘Muay Thai Combat Evening,’ we provide a definite and memorable expertise, selling our mushy energy. We invite vacationers to embrace the heat and attraction of Thainess via this marketing campaign.”
The marketing campaign video “Step into Thainess – Store like a Thai” showcases cultural experiences and MBK Middle as a life-style hub, based mostly on in-depth evaluation of vacationer habits from previous Google Critiques. We discovered that vacationers love the distinctive expertise of bargaining like a Thai and revel in sharing their impressions with others. This “discount like a Thai” expertise, which blends buying with smiles and pleasant interactions, units MBK other than peculiar malls. Guests not solely take pleasure in looking for high quality items at nice costs but in addition have the prospect to kind lasting friendships in a heat, informal ambiance.
Traveler insights additionally verify that MBK Middle is a must-visit vacation spot in Bangkok, as mirrored by quite a few awards, together with Vacationers’ Alternative Awards 2025 within the “Issues to do in Bangkok” class by Tripadvisor, the world’s largest journey advisory platform. Most just lately, we additionally acquired the Trusted Thailand certification from the Tourism Authority of Thailand, reaffirming our excessive security and repair requirements and high quality and demonstrating our confidence to welcome vacationers worldwide.
Furthermore, every vacationer can store in response to his or her distinctive life-style. From style garments to our cell phone and IT middle, we’ve the whole lot in a single place, together with stylish Thai souvenirs just like the elephant pants and Muay Thai boxing shorts.
Our well being and wonder clinics additionally kind a zone stretching from the 4th to the 6th flooring, with A La ART lining either side of the twond flooring. Staffed by specialists, they embody AVATAR Clinic, Cher Clinic, DELUNA CLINIC, Dr. Day Dental Clinic, Instyle Salon Studio, Meta Wellness, N&N Nail Spa & Salon by Ning, OPPA Clinic, Som Beauty Studio, S’rene and The Glam Clinic.
Subsequent, we’ve supermarkets, life-style outlets, beauty outlets and varied model names could be discovered all through MBK Middle, equivalent to At first, Boots, DON DON DONKI, EVEANDBOY, Watsons and Tops Market ;
sporting items shops like FAIRTEX and SUPERSPORTS ; halal eating places like Chaolay Seafoods, Yana, Ali’s Indian & Thai restaurant, Longest Grill by Ali, Pun Le One, The Beef Master ;
and spa therapeutic massage parlors like Let’s Relax and Lalisa Hair Spa. Final however not least, many avenue meals stalls and well-known distributors can be found on the Food Legends by MBK, the primary meals court docket showcasing all of the legendary avenue meals of Thailand, with choices together with in style Thai menu objects, spicy Isaan dishes, Northen delicacies, vegetarian meals, Indian delicacies, Western delicacies and extra.
“Step into Thainess – Store like a Thai” highlights the buying preferences of vacationers from totally different areas. For instance, European vacationers love shopping for souvenirs and Thai handicrafts and take curiosity within the backstory of every product, and Asian vacationers take pleasure in looking for worth via haggling, shopping for in bulk and sharing their experiences on social media, whereas Center Japanese vacationers are impressed by the wide range of services, together with IT merchandise, souvenirs and halal meals.
MBK Middle is a “One-Cease Cultural Purchasing Vacation spot” the place vacationers can take pleasure in each buying and Thai tradition. Along with up to date choices, we showcase our wealthy cultural heritage via the class of Khon dance, a conventional efficiency the place lovely choreography meets beautiful costumes. Depicting the Ramayana and the adventures of Hanuman, together with different characters, free performances are held each final Thursday of the month from 3:00 pm to six:00 pm.
One other thrilling exercise at MBK Middle is Muay Thai Combat Evening that highlights Thailand’s highly effective martial arts heritage. Well-liked with each locals and vacationers, these thrilling fights at all times draw massive crowds. Held proper within the coronary heart of the town, at MBK Middle, Muay Thai Combat Nights are free to attend and happen on the primary and final Wednesday of every month!
MBK Middle welcomes vacationers from everywhere in the world to expertise an genuine Thai buying expertise and immerse themselves in Thai tradition, the place they will discover a mix of custom and modernity. Our marketing campaign video, “Step into Thainess – Store like a Thai,” presents actual impressions from world guests and invitations everybody to participate within the enjoyable Thai-style tourism in a single place to make each go to a memorable expertise.
You possibly can view the marketing campaign video right here: https://youtu.be/_8DchqpEKEE?si=UnjMYQaDRg65JnSN
For nice actions and promotions of MBK Middle, go to https://www.mbk-center.co.th/ or the Fb web page mbkcenterth, and the Instagram account: mbkcenter.
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