RICHMOND, Va., June 16, 2025–(BUSINESS WIRE)–Fortunate Strike Leisure (NYSE: LUCK), one of many world’s premier Proprietor/Operators of location-based leisure, introduced that its 2025 Summer time Season Move has exceeded 200,000 members and over $10.3 million in gross sales via the second week of June—already surpassing the gross sales of the complete 2024 program, which introduced in $8.5 million. This milestone alerts a record-breaking begin for the favored providing and underscores the early success of the corporate’s enhanced, guest-first strategy behind the Summer time Season Move expertise. As well as, Fortunate Strike’s 4 waterparks have offered 32,000 passes for over $3.2 million so far for 2025, highlighting the all climate choices of the portfolio.
“We’re happy to see such a robust response to this yr’s Summer time Season Move,” stated Fortunate Strike Leisure President Lev Ekster. “We’ve listened to our company and made a number of strategic optimizations this season—from accessibility to thrilling new perks and seasonal surprises. It’s clear these modifications are resonating with shoppers as now we have seen improved and constructive same-store gross sales efficiency within the portfolio.”
The 2025 Summer time Season Move permits company to take pleasure in two video games of bowling day-after-day, together with free shoe rental, at over 350 taking part Fortunate Strike Leisure areas (beneath the manufacturers “Fortunate Strike”, “Bowlero” and “AMF” amongst others), all summer season lengthy. Friends can select between Fundamental and Premium tiers, designed to suit each finances. Premium passholders additionally take pleasure in unique perks like free arcade credit every go to and meals and beverage reductions.
This yr’s program marks a considerate evolution of the Summer time Season Move with significant upgrades seamlessly woven into the visitor expertise. From a simplified buying expertise to in-venue perks that shock and delight, each enhancement was designed with the final word purpose of providing an unimaginable worth on the corporate’s best-in-class leisure providing.
To maintain the momentum going, the corporate has additionally not too long ago launched distinctive presents—like a free Craft Lemonade just for Premium passholders from June 9–15th, giving them an opportunity to pattern the brand new program earlier than it formally launched to the general public on June sixteenth.
Fortunate Strike Leisure Chief Advertising Officer Katie Warner said, “We’re wanting ahead to the remainder of the summer season with a continued deal with enhancing the expertise for passholders via unique perks and memorable in-venue moments as we proceed to form the way forward for this common and rising program.”
