Right here’s the tea — Lipton followers are mad over this madcap advertising stunt.
The beverage firm prompted commotion on Tuesday evening after asserting on social media that they have been discontinuing their fan-favorite Peach Iced Tea, solely to disclose Wednesday morning that it was an early April Idiot’s Day prank.
“Relaxation In Peach,” the model posted on Instagram of their preliminary put up, which left iced tea drinkers devastated.
“You will have heard that our iconic Peach Lipton Ice Tea taste is getting discontinued,” the assertion started. “We all know – it hurts (sorry if we’ve ruined your go-to afternoon chill bev). However don’t fear, the remainder of your faves are nonetheless right here to maintain you refreshed.”
“And who is aware of? Perhaps someday, Peach will make a legendary comeback,” it continued. “#RIPeach.”
On Wednesday morning, not even 24 hours after the preliminary assertion, the iced tea model posted an replace, that “peach is right here to remain” — saying it was all an enormous joke.
“Oops, is it nonetheless March? Obtained my dates combined up…thought it was April Fools already! I’d by no means take away your favourite flavour, pookies,” Lipton shared on Instagram.
“Your love of peach has not gone unnoticed. However I’ve bought your again, I will likely be sending a shock to the largest followers with the perfect reactions,” they added with a winky face.
It’s unclear why precisely Lipton pulled the prank, however The Submit has reached out to the corporate for remark.
Unsurprisingly, followers of the beverage model bombarded the feedback part of the second put up expressing frustration and disappointment.
However followers weren’t happy.
“Can we not with this new advertising technique, its annoying,” one particular person wrote.
“I really went and purchased a ton of cans. Not humorous,” somebody declared.
“I wish to be compensated in ice tea for the grief this prompted,” a 3rd fan fumed.
“What audacity it’s important to attempt to idiot us! We aren’t a toy. Now we have emotions,” one other declared.
