From miners to musicians, Levi’s has outfitted generations for over 170 years. However what does it take to maintain an American denim icon related in a worldwide, fast-paced and style ahead world? In an unique interview with Levi Strauss & Co.’s CEO Michelle Gass, Managing Asia’s Christine Tan heads to Tokyo, a worldwide hub for denim tradition, to learn how the corporate’s first feminine CEO is making daring and troublesome strikes to rework Levi’s into the denim way of life model.
From miners to musicians, Levi’s has outfitted generations for over 170 years. However what does it take to maintain an American denim icon related in a worldwide, fast-paced and style ahead world?
In an unique interview with Levi Strauss & Co.’s CEO Michelle Gass, Managing Asia’s Christine Tan heads to Tokyo, a worldwide hub for denim tradition, to learn how the corporate’s first feminine CEO is making strikes to rework Levi’s into the denim way of life model.
Within the dialog, Gass shared how she plans to develop Levi’s right into a $10 billion enterprise, why she is doubling down on markets like India and China, and why she is sharpening the corporate’s deal with the ladies’s class.
Watch the video above for the complete interview, plus go contained in the Japanese manufacturing unit that produces Levi’s premium “Blue Tab” line.
