Most Canadians imagine U.S. tariffs are hitting them of their pocketbooks, based on a brand new report from the Salvation Army that means monetary optimism is flagging.
The web survey of greater than 1,500 Canadians discovered 86 per cent agreed the tariffs had been driving up the price of family staples, and 79 per cent believed American commerce insurance policies had been hurting low-income households essentially the most.
“As we have a look at issues just like the influence of U.S. tariffs driving up costs on on a regular basis items, definitely we see plenty of Canadians responding to the survey expressing that they’ve seen this to be true,” mentioned Glenn van Gulik, territorial communications supervisor for The Salvation Military Canada.
The Annual Canadian Poverty and Socioeconomic Evaluation additionally discovered the portion of Canadians who really feel optimistic about their funds dropped from 51 per cent final 12 months to 46 per cent this 12 months.
It discovered considerations round jobs are rising, with 22 per cent of respondents saying unemployment and job insecurity had been amongst their three largest worries, in comparison with 14 per cent final 12 months and 10 per cent in 2023.

Well being care stays the most typical fear for Canadians, although the share dropped between 2024 and 2025, from 59 per cent to 51 per cent saying it considerations them.
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Nonetheless, the information out of the report wasn’t totally dangerous.
These coping with well being points dropped from 54 per cent final 12 months to 47 per cent this 12 months.
And the portion of respondents who mentioned they had been managing restricted monetary sources stayed regular at 64 per cent, down from 68 per cent in 2023.
Even so, the survey discovered folks had been rather less doubtless to offer to charity this 12 months. Those that made a small charitable donation of below $100 dropped from 69 per cent to 68 per cent, whereas those that made a non-financial contribution corresponding to clothes or meals went from 67 per cent final 12 months to 63 per cent this 12 months.
Van Gulik mentioned that’s troubling, as a result of in these aggravating monetary occasions, charities are extra essential than ever.
“People are definitely figuring out that the help providers that they’ve obtained from the Salvations Military has improved their household’s well-being,” he mentioned.
The web survey was carried out by Angus Reid from Sept. 12 to 16 amongst a consultant pattern of 1,521 Canadians.
The polling trade’s skilled physique, the Canadian Analysis Insights Council, says on-line surveys can’t be assigned a margin of error as a result of they don’t randomly pattern the inhabitants.
© 2025 The Canadian Press

