Brad Lander received to do what few metropolis comptrollers get to do — drive a forklift.
The mayoral candidate did it for his first marketing campaign advert known as, “Corruption Crusher.” Within the advert, Lander seems within the forklift at a junkyard the place automobiles labeled “Corruption” and “Trump & Musk” get crushed.
What You Want To Know
- Brad Lander, the present metropolis comptroller, put up his first TV marketing campaign advert
- Lander is placing $732,000 behind the advert
- Andrew Cuomo, the previous governor, is planning to run on an impartial celebration line within the normal election known as “Struggle and Ship”
The “corruption” referenced within the advert — Andrew Cuomo, the previous governor, who had the state cowl authorized charges stemming from his sexual harassment allegations and dealing with of nursing residence deaths in the course of the pandemic.
Lander’s marketing campaign is spending greater than $732,000 to broadcast it.
“We’re sick of corruption and we would like honesty at Metropolis Corridor,” Lander advised NY1. “We’re executed with Eric Adams’ corruption and folks don’t need Andrew Cuomo’s historical past of corruption both.”
“We all know you wish to battle again towards Musk and Trump, let’s discover a option to present that that is enjoyable and that is gritty,” Lander stated.
“Brad Lander is resorting to drained political assaults as a result of he would not have a report sturdy sufficient to face on,” Todd Shapiro, an Adams marketing campaign spokesman, stated.
And the powerful discuss from Lander did little to scare Workforce Cuomo.
To a Cuomo spokesman, the picture of Lander working a forklift was like Michael Dukakis using a tank, and despatched NY1 that iconic photograph of the marketing campaign killing Dukakis stunt as a reference.
In a press release, Wealthy Azzopardi, a spokesperson for Cuomo stated, “This metropolis is in disaster and Governor Cuomo is the one individual on this race with the administration expertise and the confirmed report of outcomes to get New York again on observe and no quantity of determined gutter techniques from a profession politician polling in single digits with no accomplishments or imaginative and prescient of his personal will change that.”
In the meantime, Cuomo, who leads within the Democratic major polls, introduced this week his plan to petition his means onto the final election poll with an new celebration he calls, “Struggle and Ship.”
It is geared toward “disillusioned Democrats,” Republicans and independents, a marketing campaign assertion stated.
An impartial poll line within the normal election sounded all too acquainted to Mayor Eric Adams, who dropped out of the Democratic major to run as an impartial in November.
“All he is doing is taking a look at Eric Adams’ playbook,” Adams stated at a information convention Tuesday. “He follows my housing plans. He follows my psychological well being plans. It simply looks like he is simply going by means of the movement. Is it me?
Criticism from “a determined man” Cuomo marketing campaign responded.
