KIWI Vapor unveils The +mini Experience at Design Week 2025

Throughout Design Week 2025 in Milan, from April 7 to 13, KIWI Vapor, the primary model in Italy within the e-cigarette sector, will take middle stage with a rare occasion within the coronary heart of the Tortona District, at By way of Tortona 10. This occasion shall be a singular alternative to find the world of KIWI, recognized for innovation, excessive expertise, and the sensible design of its merchandise, but in addition to immerse oneself in a sensory expertise that blends artwork and expertise. KIWI Vapor was based in 2019 due to the imaginative and prescient of Vapour Worldwide, which launched the primary KIWI Starter Package in the marketplace. In a short while, the model gained a stable place each in Italy and internationally, now distributed in 55 international locations and over 45,000 factors of sale. With over 65 international partnerships, KIWI has constantly expanded its choices, changing into a frontrunner within the e-cigarette sector. The younger CEO, Mattia Sparacino, leads the model with ardour, at all times dedicated to making sure the very best technological and security requirements. This 12 months’s occasion, going down within the vibrant setting of Design Week, will not be solely a possibility to unveil the brand new KIWI GO+ Mini e-cigarette but in addition to discover ideas of design, power, and lightness by way of interactive artwork installations.

The exhibition journey of KIWI Vapor revolves round three impactful artwork installations designed to have interaction the general public in an immersive journey by way of artwork, expertise, and design. Every set up explores themes that mirror the core options of the brand new KIWI GO+ Mini machine, making a narrative thread that connects the product to its consumer expertise. The primary set up, Vitality Unleashed by Andy from Bluvertigo, transforms a totally white room into an explosion of fluorescent colours. A mysterious button labeled “Don’t press” invitations guests to work together with the surroundings. At a contact, the room involves life because the fluorescent colours gentle up, revealing the phrase “Vitality Unleashed”, a transparent reference to the highly effective and constant power powering the KIWI GO+ Mini’s battery. The hidden power expressed by the artist by way of gentle and colour attracts a transparent parallel with the power saved in every refillable Pod, at all times able to ship a steady, uninterrupted expertise—identical to the KIWI GO+ Mini machine.

The second set up, Reflections of Taste by John Blond, invitations guests to discover style notion by way of a multisensory expertise. Situated inside a Mirror Room, the piece creates an infinite house of reflections, with mirrored partitions that multiply notion. On the middle of the room, eight buttons symbolize the brand new KIWI Pod flavors, and every one prompts a digital animation impressed by the artist’s iconic fashion. Every animation brings to life a vortex of colours that displays the depth and number of KIWI Pod flavors. On the room’s middle, a neon signal studying “Savor the Taste” floats among the many reflections, making a play of lights that celebrates the sensory expertise of vaping. John Blond’s work not solely explores the visible notion of style but in addition its essence, making every puff of KIWI a singular and customized expertise. The set up performs with the idea of reflection, simply because the KIWI GO+ Mini displays the variability and high quality of flavors, providing an expertise that deeply stimulates the senses.

Lastly, Misplaced in Puff Paradise by Alvin transports guests right into a dreamlike world suspended amongst clouds, evoking the sensation of lightness delivered by each puff of the KIWI GO+ Mini. The set up is impressed by the 1000 Puffs the machine can ship, reworking the idea of lightness right into a surreal surroundings. Alvin reinterprets his well-known work “Sky is the Restrict” by portray a melting coronary heart on the wall, symbolizing boundless wishes. The colour expands and blends with gentle cloud-shaped cushions, making a dreamy environment the place each motion turns into a part of an escape expertise. On the middle, a neon signal studying “Misplaced in Puff Paradise” invitations guests to lose themselves in a world of freedom and lightness—identical to the KIWI GO+ Mini allows one to flee day by day routines, providing moments of pure pleasure with each puff.

The artwork installations completely combine the ideas of power, lightness, and taste, that are additionally the central themes of the brand new KIWI GO+ Mini machine. The inexhaustible power powering every puff of this machine is represented in Andy from Bluvertigo’s set up, whereas the lightness and euphoria of every vaping second are explored in Alvin’s work. Lastly, the flavour expertise—an important side for vaping customers—is well known in John Blond’s set up, which transforms style into a singular visible and sensory expertise. Every work, whereas being a standalone inventive expertise, connects to the product by way of a standard thread expressing the core values of KIWI, resembling practicality, high quality, and innovation, making the machine not solely a technological product but in addition a design object that stimulates the senses. KIWI Vapor’s occasion at Design Week is a singular alternative to dive right into a multisensory expertise that explores how artwork, expertise, and design can come collectively to supply one thing actually revolutionary. Along with the artwork installations, every day shall be animated by reside DJ units, with a lineup together with artists resembling Alvin, Elasi, Turbojazz, and La Stryxia, who will create a vibrant and fascinating environment. Furthermore, guests could have the prospect to take pleasure in an unique expertise due to the collaboration with Santero, which is able to supply a curated drink expertise to counterpoint the occasion’s environment. Don’t miss the prospect to find the KIWI The +mini Expertise from April 7 to 13 and discover how expertise and artwork can merge to create an expertise that not solely surprises but in addition evokes.