Seoul-based gallery Jason Haam has introduced the creation of Jason Haam Secondary, an exhibition and gross sales program devoted to secondary-market artworks. This system is slated to launch in Could 2025, forward of the anticipated opening of the gallery’s expanded area in September.
“Selling our artists’ works on the worldwide stage is a expensive and impressive endeavor—one which has solely been doable due to the belief my prospects have positioned in me,” stated founder Jason Haam. “But, I’ve come to understand that I’ve not accomplished a lot for them in return. Collectors, particularly those that have interaction deeply with a gallery’s program, naturally evolve of their tastes and collections. Generally, they want to half with sure works—not for fast revenue, however merely as a part of that journey.”
Haam intends for this new program to help his collectors, including worth to the gallery and its relationships. “I’m delighted that the gallery now has all of the instruments we have to assist them in that course of and develop extra reciprocal relationships with my prospects,” Haam stated. “We’re assured that we will add worth by offering a extra bespoke and thought of strategy to buying and selling artworks for Korean collectors and, hopefully, past.”
The gallery, which opened in January 2018 in Seongbuk-dong, Seoul, has rapidly develop into a key participant within the South Korean artwork scene. Its roster features a lineup of worldwide artists resembling Jonathan Gardner, Linn Meyers, and Cheikh Ndiaye, in addition to South Korean artists together with Jihyoung Han, Mike Lee, and Artsy Vanguard alum Moka Lee.
In July 2024, Jason Haam announced its plans to increase into the adjoining constructing, tripling the gallery’s area. Upfront of the demolition section of the enlargement challenge, the outside of the constructing was reworked with a site-specific set up by Swiss artist Urs Fischer, coinciding together with his solo exhibition on the gallery.
