TOKYO, Sep 12 (News On Japan) –
Hair salon bankruptcies in Japan are on the rise, with 139 instances recorded between January and August 2024, a major improve from earlier years. Components reminiscent of rising competitors, materials prices, and labor bills are contributing to this surge. Regardless of these challenges, some salons are discovering methods to thrive by adopting cost-effective methods.
One standout instance is Chokipeta, a series with 72 places throughout the Kanto and Kansai areas. Identified for its low-cost haircuts priced at 1,430 yen, Chokipeta has managed to keep up its reputation by inserting shops in handy places like supermarkets and buying facilities, permitting prospects to get a haircut whereas working errands. This strategy has confirmed profitable, drawing in a gentle stream of shoppers.
To maintain costs low and enhance effectivity, Chokipeta has carried out artistic options, reminiscent of utilizing computerized shampoo machines to deal with a part of the method, liberating up workers to take care of different shoppers. Clients are additionally requested to dry their very own hair after a shampoo, additional decreasing salon workload with out compromising service high quality. By streamlining operations, Chokipeta is ready to improve buyer turnover whereas easing the workload on their workers, making it simpler to recruit new workers.
In the meantime, DIY haircuts are gaining reputation, with extra individuals opting to chop their very own hair between salon visits. Feather Security Razor Co. has capitalized on this development with the success of its “Haircut Monster” bang trimmer, promoting over 200,000 models since its launch two years in the past. This product permits people to simply trim their bangs and preserve a pure look, catering to those that favor to handle their very own hair at house.
Supply: TBS
